Globalization tug-of-war: consumption as a site of conflict

Aliakbar Jafari, Christina Goulding

Research output: Contribution to journalArticle

Abstract

This study addresses the local-global institutional tensions and consumers' interactions with meanings systems in Iran and highlights how the consolidating forces of the local context clash with globalization dynamics. Two conceptual models are proposed as useful analytical tools to study consumers' multiple interactions with globalization dynamics in contemporary societies.
LanguageEnglish
JournalAdvances in Consumer Research
Volume38
Issue number1
Publication statusPublished - 2010

Fingerprint

Internationality
Iran
Warfare
Interaction
Globalization
Conceptual model

Keywords

  • local-global institutions
  • consumers
  • interaction
  • Iran
  • globalization
  • contemporary societies

Cite this

@article{a21f2daa448d4ad1a0bca3ee6b0cd9d7,
title = "Globalization tug-of-war: consumption as a site of conflict",
abstract = "This study addresses the local-global institutional tensions and consumers' interactions with meanings systems in Iran and highlights how the consolidating forces of the local context clash with globalization dynamics. Two conceptual models are proposed as useful analytical tools to study consumers' multiple interactions with globalization dynamics in contemporary societies.",
keywords = "local-global institutions, consumers, interaction, Iran, globalization, contemporary societies",
author = "Aliakbar Jafari and Christina Goulding",
year = "2010",
language = "English",
volume = "38",
journal = "Advances in Consumer Research",
issn = "0098-9258",
publisher = "Sheridan Books",
number = "1",

}

Globalization tug-of-war: consumption as a site of conflict. / Jafari, Aliakbar; Goulding, Christina.

In: Advances in Consumer Research, Vol. 38, No. 1, 2010.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Globalization tug-of-war: consumption as a site of conflict

AU - Jafari, Aliakbar

AU - Goulding, Christina

PY - 2010

Y1 - 2010

N2 - This study addresses the local-global institutional tensions and consumers' interactions with meanings systems in Iran and highlights how the consolidating forces of the local context clash with globalization dynamics. Two conceptual models are proposed as useful analytical tools to study consumers' multiple interactions with globalization dynamics in contemporary societies.

AB - This study addresses the local-global institutional tensions and consumers' interactions with meanings systems in Iran and highlights how the consolidating forces of the local context clash with globalization dynamics. Two conceptual models are proposed as useful analytical tools to study consumers' multiple interactions with globalization dynamics in contemporary societies.

KW - local-global institutions

KW - consumers

KW - interaction

KW - Iran

KW - globalization

KW - contemporary societies

UR - http://www.acrwebsite.org/index.asp

M3 - Article

VL - 38

JO - Advances in Consumer Research

T2 - Advances in Consumer Research

JF - Advances in Consumer Research

SN - 0098-9258

IS - 1

ER -