Globalisation, Levitt and the evidence from modern day Japan and Singapore

S.J. Paliwoda, S. Pease, J. Slater

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - May 2006
EventAcademy of Marketing Science - San Antonio, Texas
Duration: 24 May 200627 May 2006

Conference

ConferenceAcademy of Marketing Science
CitySan Antonio, Texas
Period24/05/0627/05/06

Keywords

  • globalisation
  • globalization
  • Levitt
  • Japan
  • Singapore

Cite this

Paliwoda, S. J., Pease, S., & Slater, J. (2006). Globalisation, Levitt and the evidence from modern day Japan and Singapore. Paper presented at Academy of Marketing Science, San Antonio, Texas, .