Global perspectives on service

James Andzulis; Steve Baron; Aidan Daly; Susan Dann; Kate L Daunt; Bo Edvardsson; Michael Ehret; Bo Enquist; Jillian Dawes Farquhar; Dominique A Greer; Christian Grönroos; Johanna Gummerus; Sue Vaux Halliday; R Craig Lefebvre; Veronica Liljander; Robert Lusch; Charles Martin; Carolyn Massiah; Janet McColl-Kennedy; Cristina Mele; Larry Neale; Richard Nicholls; Emmanuel Ogbonna; Andrea Ordanini; Adrian Palmer; Lia Patricio; Adam Rapp; Javier Reynoso; Mark S. Rosenbaum; Ko de Ruyter; Niels Schillewaert; Samuel Petros Sebhatu; Kunio Shirahada; Merlin Simpson; Alastair Tombs; Sven Tuzovic; Stephen L Vargo; Florian von Wangenheim; Alan Wilson; Jochen Wirtz; Steve Worthington; Ting Yu

Global perspectives on service

James Andzulis, Steve Baron, Aidan Daly, Susan Dann, Kate L Daunt, Bo Edvardsson, Michael Ehret, Bo Enquist, Jillian Dawes Farquhar, Dominique A Greer, Christian Grönroos, Johanna Gummerus, Sue Vaux Halliday, R Craig Lefebvre, Veronica Liljander, Robert Lusch, Charles Martin, Carolyn Massiah, Janet McColl-Kennedy, Cristina MeleLarry Neale, Richard Nicholls, Emmanuel Ogbonna, Andrea Ordanini, Adrian Palmer, Lia Patricio, Adam Rapp, Javier Reynoso, Mark S. Rosenbaum, Ko de Ruyter, Niels Schillewaert, Samuel Petros Sebhatu, Kunio Shirahada, Merlin Simpson, Alastair Tombs, Sven Tuzovic, Stephen L Vargo, Florian von Wangenheim, Alan Wilson, Jochen Wirtz, Steve Worthington, Ting Yu

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This chapter discusses global perspectives on service.

Original language	English
Title of host publication	Serving Customers
Subtitle of host publication	Global Services Marketing Perspectives
Editors	Raymond P Fisk, Rebekah Russell-Bennett, LLoyd C Harris
Place of Publication	Australia
Publication status	Published - 30 Apr 2013

Keywords

service industry
customers
marketing
global services

Cite this

Andzulis, J., Baron, S., Daly, A., Dann, S., Daunt, K. L., Edvardsson, B., Ehret, M., Enquist, B., Farquhar, J. D., Greer, D. A., Grönroos, C., Gummerus, J., Halliday, S. V., Lefebvre, R. C., Liljander, V., Lusch, R., Martin, C., Massiah, C., McColl-Kennedy, J., ... Yu, T. (2013). Global perspectives on service. In R. P. Fisk, R. Russell-Bennett, & LL. C. Harris (Eds.), Serving Customers: Global Services Marketing Perspectives

Andzulis, James ; Baron, Steve ; Daly, Aidan ; Dann, Susan ; Daunt, Kate L ; Edvardsson, Bo ; Ehret, Michael ; Enquist, Bo ; Farquhar, Jillian Dawes ; Greer, Dominique A ; Grönroos, Christian ; Gummerus, Johanna ; Halliday, Sue Vaux ; Lefebvre, R Craig ; Liljander, Veronica ; Lusch, Robert ; Martin, Charles ; Massiah, Carolyn ; McColl-Kennedy, Janet ; Mele, Cristina ; Neale, Larry ; Nicholls, Richard ; Ogbonna, Emmanuel ; Ordanini, Andrea ; Palmer, Adrian ; Patricio, Lia ; Rapp, Adam ; Reynoso, Javier ; Rosenbaum, Mark S. ; de Ruyter, Ko ; Schillewaert, Niels ; Sebhatu, Samuel Petros ; Shirahada, Kunio ; Simpson, Merlin ; Tombs, Alastair ; Tuzovic, Sven ; Vargo, Stephen L ; von Wangenheim, Florian ; Wilson, Alan ; Wirtz, Jochen ; Worthington, Steve ; Yu, Ting. / Global perspectives on service. Serving Customers: Global Services Marketing Perspectives. editor / Raymond P Fisk ; Rebekah Russell-Bennett ; LLoyd C Harris. Australia, 2013.

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title = "Global perspectives on service",

abstract = "This chapter discusses global perspectives on service.",

keywords = "service industry, customers, marketing, global services",

author = "James Andzulis and Steve Baron and Aidan Daly and Susan Dann and Daunt, {Kate L} and Bo Edvardsson and Michael Ehret and Bo Enquist and Farquhar, {Jillian Dawes} and Greer, {Dominique A} and Christian Gr{\"o}nroos and Johanna Gummerus and Halliday, {Sue Vaux} and Lefebvre, {R Craig} and Veronica Liljander and Robert Lusch and Charles Martin and Carolyn Massiah and Janet McColl-Kennedy and Cristina Mele and Larry Neale and Richard Nicholls and Emmanuel Ogbonna and Andrea Ordanini and Adrian Palmer and Lia Patricio and Adam Rapp and Javier Reynoso and Rosenbaum, {Mark S.} and {de Ruyter}, Ko and Niels Schillewaert and Sebhatu, {Samuel Petros} and Kunio Shirahada and Merlin Simpson and Alastair Tombs and Sven Tuzovic and Vargo, {Stephen L} and {von Wangenheim}, Florian and Alan Wilson and Jochen Wirtz and Steve Worthington and Ting Yu",

year = "2013",

month = apr,

day = "30",

language = "English",

isbn = "978-0-7346-1099-7",

editor = "Fisk, {Raymond P} and Rebekah Russell-Bennett and Harris, {LLoyd C}",

booktitle = "Serving Customers",

}

Andzulis, J, Baron, S, Daly, A, Dann, S, Daunt, KL, Edvardsson, B, Ehret, M, Enquist, B, Farquhar, JD, Greer, DA, Grönroos, C, Gummerus, J, Halliday, SV, Lefebvre, RC, Liljander, V, Lusch, R, Martin, C, Massiah, C, McColl-Kennedy, J, Mele, C, Neale, L, Nicholls, R, Ogbonna, E, Ordanini, A, Palmer, A, Patricio, L, Rapp, A, Reynoso, J, Rosenbaum, MS, de Ruyter, K, Schillewaert, N, Sebhatu, SP, Shirahada, K, Simpson, M, Tombs, A, Tuzovic, S, Vargo, SL, von Wangenheim, F, Wilson, A, Wirtz, J, Worthington, S & Yu, T 2013, Global perspectives on service. in RP Fisk, R Russell-Bennett & LLC Harris (eds), Serving Customers: Global Services Marketing Perspectives. Australia.

Global perspectives on service. / Andzulis, James; Baron, Steve; Daly, Aidan; Dann, Susan; Daunt, Kate L; Edvardsson, Bo; Ehret, Michael; Enquist, Bo; Farquhar, Jillian Dawes; Greer, Dominique A; Grönroos, Christian; Gummerus, Johanna; Halliday, Sue Vaux; Lefebvre, R Craig; Liljander, Veronica; Lusch, Robert; Martin, Charles; Massiah, Carolyn; McColl-Kennedy, Janet; Mele, Cristina; Neale, Larry; Nicholls, Richard; Ogbonna, Emmanuel; Ordanini, Andrea; Palmer, Adrian; Patricio, Lia; Rapp, Adam; Reynoso, Javier; Rosenbaum, Mark S.; de Ruyter, Ko; Schillewaert, Niels; Sebhatu, Samuel Petros; Shirahada, Kunio; Simpson, Merlin; Tombs, Alastair; Tuzovic, Sven; Vargo, Stephen L; von Wangenheim, Florian; Wilson, Alan; Wirtz, Jochen; Worthington, Steve; Yu, Ting.

Serving Customers: Global Services Marketing Perspectives. ed. / Raymond P Fisk; Rebekah Russell-Bennett; LLoyd C Harris. Australia, 2013.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Global perspectives on service

AU - Andzulis, James

AU - Baron, Steve

AU - Daly, Aidan

AU - Dann, Susan

AU - Daunt, Kate L

AU - Edvardsson, Bo

AU - Ehret, Michael

AU - Enquist, Bo

AU - Farquhar, Jillian Dawes

AU - Greer, Dominique A

AU - Grönroos, Christian

AU - Gummerus, Johanna

AU - Halliday, Sue Vaux

AU - Lefebvre, R Craig

AU - Liljander, Veronica

AU - Lusch, Robert

AU - Martin, Charles

AU - Massiah, Carolyn

AU - McColl-Kennedy, Janet

AU - Mele, Cristina

AU - Neale, Larry

AU - Nicholls, Richard

AU - Ogbonna, Emmanuel

AU - Ordanini, Andrea

AU - Palmer, Adrian

AU - Patricio, Lia

AU - Rapp, Adam

AU - Reynoso, Javier

AU - Rosenbaum, Mark S.

AU - de Ruyter, Ko

AU - Schillewaert, Niels

AU - Sebhatu, Samuel Petros

AU - Shirahada, Kunio

AU - Simpson, Merlin

AU - Tombs, Alastair

AU - Tuzovic, Sven

AU - Vargo, Stephen L

AU - von Wangenheim, Florian

AU - Wilson, Alan

AU - Wirtz, Jochen

AU - Worthington, Steve

AU - Yu, Ting

PY - 2013/4/30

Y1 - 2013/4/30

N2 - This chapter discusses global perspectives on service.

AB - This chapter discusses global perspectives on service.

KW - service industry

KW - customers

KW - marketing

KW - global services

UR - http://www.tilde.com.au/product/serving-customers-global-services-marketing-perspective/

M3 - Chapter

SN - 978-0-7346-1099-7

BT - Serving Customers

A2 - Fisk, Raymond P

A2 - Russell-Bennett, Rebekah

A2 - Harris, LLoyd C

CY - Australia

ER -

Global perspectives on service

Abstract

Keywords

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