Global perspectives on service

James Andzulis, Steve Baron, Aidan Daly, Susan Dann, Kate L Daunt, Bo Edvardsson, Michael Ehret, Bo Enquist, Jillian Dawes Farquhar, Dominique A Greer, Christian Grönroos, Johanna Gummerus, Sue Vaux Halliday, R Craig Lefebvre, Veronica Liljander, Robert Lusch, Charles Martin, Carolyn Massiah, Janet McColl-Kennedy, Cristina MeleLarry Neale, Richard Nicholls, Emmanuel Ogbonna, Andrea Ordanini, Adrian Palmer, Lia Patricio, Adam Rapp, Javier Reynoso, Mark S. Rosenbaum, Ko de Ruyter, Niels Schillewaert, Samuel Petros Sebhatu, Kunio Shirahada, Merlin Simpson, Alastair Tombs, Sven Tuzovic, Stephen L Vargo, Florian von Wangenheim, Alan Wilson, Jochen Wirtz, Steve Worthington, Ting Yu

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter discusses global perspectives on service.
Original languageEnglish
Title of host publicationServing Customers
Subtitle of host publicationGlobal Services Marketing Perspectives
EditorsRaymond P Fisk, Rebekah Russell-Bennett, LLoyd C Harris
Place of PublicationAustralia
Publication statusPublished - 30 Apr 2013

Keywords

  • service industry
  • customers
  • marketing
  • global services

Cite this

Andzulis, J., Baron, S., Daly, A., Dann, S., Daunt, K. L., Edvardsson, B., ... Yu, T. (2013). Global perspectives on service. In R. P. Fisk, R. Russell-Bennett, & LL. C. Harris (Eds.), Serving Customers: Global Services Marketing Perspectives Australia.