Global branding in a B2B setting: investigating international brand management as driver of export performance

Keith Lawrie Pyper, Spiros Gounaris

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book

1 results

Finished
Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith
Gounaris, S., Gounaris, S., Doherty, A. M., Wilson, A. & Pyper, K.
ESRC (Economic and Social Research Council)
1/10/13 → 11/05/18
Project: Research Studentship - Internally Allocated