Get personal with your customers

Research output: Contribution to journalArticle

Abstract

An article on tailored marketing strategies to customer needs within the financial services industry
LanguageEnglish
Pages17
JournalRetail Finance Strategies
Volume1
Issue number1
Publication statusPublished - 1999

Fingerprint

Marketing strategy
Financial services industry
Customer needs

Keywords

  • marketing
  • financial services
  • customer needs

Cite this

@article{0c98952e781e49d282583cdc9bb15c72,
title = "Get personal with your customers",
abstract = "An article on tailored marketing strategies to customer needs within the financial services industry",
keywords = "marketing, financial services, customer needs",
author = "Alan Wilson",
year = "1999",
language = "English",
volume = "1",
pages = "17",
journal = "Retail Finance Strategies",
issn = "1468-1196",
number = "1",

}

Get personal with your customers. / Wilson, Alan.

In: Retail Finance Strategies, Vol. 1, No. 1, 1999, p. 17.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Get personal with your customers

AU - Wilson, Alan

PY - 1999

Y1 - 1999

N2 - An article on tailored marketing strategies to customer needs within the financial services industry

AB - An article on tailored marketing strategies to customer needs within the financial services industry

KW - marketing

KW - financial services

KW - customer needs

M3 - Article

VL - 1

SP - 17

JO - Retail Finance Strategies

T2 - Retail Finance Strategies

JF - Retail Finance Strategies

SN - 1468-1196

IS - 1

ER -