Geographical co-location, social networks and inter-firm marketing co-operation: the case of the salmon industry

C. Felzensztein, E. Gimmon, S.L. Carter

Research output: Contribution to journalArticle

62 Citations (Scopus)
138 Downloads (Pure)

Abstract

This study looks at the factors that influence the development of marketing co-operation among cluster-based firms. It examines data from SMEs operating within the salmon farming industry in two different regions: Scotland and Chile. Analyses indicate that informal social networks help explain the observed relationship between geographical proximity and inter-firm marketing co-operation, especially for firms located in peripheral rural communities. A theoretical model is proposed for further research in the field that, until recently, has been traditionally analysed only by economists. Practical implications are suggested for practitioners and policymakers
Original languageEnglish
Pages (from-to)675–690
Number of pages16
JournalLong Range Planning
Volume43
Issue number5-6
DOIs
Publication statusPublished - Oct 2010

Keywords

  • SMEs
  • small and medium enterprise
  • Scotland
  • Chile
  • Salmon
  • social networks

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