Generic medicines: solutions for a sustainable drug market?

P. Dylst, A. Vulto, B. Godman, S. Simoens

Research output: Contribution to journalArticle

39 Citations (Scopus)


Generic medicines offer equally high-quality treatment as originator medicines do at much lower prices. As such, they represent a considerable opportunity for authorities to obtain substantial savings. At the moment, the pharmaceutical landscape is changing and many pharmaceutical companies have altered their development and commercial strategies, combining both originator and generic divisions. In spite of this, the generic medicines industry is currently facing a number of challenges: delayed market access; the limited price differential with originator medicines; the continuous downwards pressure on prices; and the negative perception regarding generic medicines held by some key stakeholder groups. This could jeopardize the long-term sustainability of the generic manufacturing industry. Therefore, governments must focus on demand-side policies, alongside policies to accelerate market access, as the generic medicines industry will only be able to deliver competitive and sustainable prices if they are ensured a high volume. In the future, the generic medicines industry will increasingly look to biosimilars and generic versions of orphan drugs to expand their business. © 2013 Springer International Publishing Switzerland.
Original languageEnglish
Pages (from-to)437-443
Number of pages7
JournalApplied Health Economics and Health Policy
Issue number5
Early online date12 Jul 2013
Publication statusPublished - Oct 2013


  • biosimilar agent
  • generic drug
  • hydroxymethylglutaryl coenzyme A reductase inhibitor
  • orphan drug
  • proton pump inhibitor
  • cost control
  • drug cost
  • drug industry
  • drug marketing
  • government
  • health care access
  • health care policy
  • health care quality
  • human
  • perception
  • reimbursement
  • review
  • attitude to health
  • cost savings
  • drug costs
  • drugs, generic
  • forecasting
  • humans
  • marketing

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