Gender differences in low risk single-occasion drinking: an application of the theory of planned behaviour

L.M. Hassan, E.M.K. Shiu

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

This study examines the theory of planned behaviour (TPB) in the context of adhering to the UK low-risk single-occasion drinking (LRSOD) guidelines. Additionally, gender differences were explored. A convenience sample of 110 female students and 107 male students provided information about their LRSOD behaviour, as well as views, attitudes and intention regarding keeping to the LRSOD limit. Results of this study show the theory of reasoned action rather than the TPB to be pertinent, accounting for 24% of the variance for the female sample and 36% for the male sample. Gender differences are evident in terms of perceived pressure from government and educational campaigns as well as perceived likelihood of positive consequences of adhering to the LRSOD guidelines. Implications of the findings are discussed.
LanguageEnglish
Pages317-325
Number of pages8
JournalInternational Journal of Consumer Studies
Volume31
Issue number4
DOIs
Publication statusPublished - 2007

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Drinking
Guidelines
Students
Drinking Behavior
Pressure
Theory of planned behavior
Gender differences

Keywords

  • gender differences
  • low-risk single-occasion drinking
  • student population
  • theory of planned behaviour
  • consumer behaviour

Cite this

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Gender differences in low risk single-occasion drinking: an application of the theory of planned behaviour. / Hassan, L.M.; Shiu, E.M.K.

In: International Journal of Consumer Studies, Vol. 31, No. 4, 2007, p. 317-325.

Research output: Contribution to journalArticle

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