Gaming the system

^*Corresponding author for this work

Research output: Contribution to conference › Presentation/Speech › peer-review

Original language	English
Publication status	Accepted/In press - 28 Mar 2025
Event	Academy of Marketing Conference - University College Cork, Cork, Ireland Duration: 7 Jul 2025 → 10 Jul 2025

Conference	Academy of Marketing Conference
Country/Territory	Ireland
City	Cork
Period	7/07/25 → 10/07/25

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{3c2fe98447cc40f4b15f320da9ccbfa5,

title = "Gaming the system",

keywords = "new product development, boardgames, kickstarter, relationship management, community building",

author = "Harker, {Michael John} and Laura Lavertu",

year = "2025",

month = mar,

day = "28",

language = "English",

note = "Academy of Marketing Conference ; Conference date: 07-07-2025 Through 10-07-2025",

}