Gaming techniques and the product development process: commonalities and cross-applications

A.J. Wodehouse, D. Bradley

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)
1281 Downloads (Pure)


The use of computer-based tools is now firmly embedded within the product development process, providing a wide range of uses from visualisation to analysis. However, the specialisation required to make effective use of these tools has led to the compartmentalisation of expertise in design teams, resulting in communication problems between individual members. This paper therefore considers how computer gaming techniques and strategies could be used to enhance communication and group design activities throughout the product design process.
Original languageEnglish
Pages (from-to)155-171
Number of pages17
JournalJournal of Design Research
Issue number2
Publication statusPublished - 2006


  • computer games
  • design process
  • product development
  • gaming techniques
  • game genres
  • design teams
  • communication
  • group design
  • product design
  • engineering design.


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