Gamifying innovation and innovating through gamification

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

Gamification is a new and rapidly growing trend impacting a wide range of areas, such as education, marketing, personal development and others. It can be an innovative output when applied to these fields. We can also see early examples of gamification being used to spark innovation activities in an organisation—i.e. be part of the process of innovating. The impact of gamification on the area of innovation is multidimensional, and this chapter explores the variety of ways for synergy of gamification and innovation: as an aspect of innovation, as an outcome or as a facilitation of ideas, creation and selection. This synergy might help the companies bridge different sectors with the help of gamification embodied in the product or service, as well as lead to further value-added outcomes, such as improved knowledge sharing and improved cross-sector collaboration.

LanguageEnglish
Title of host publicationSubsistence Entrepreneurship
Subtitle of host publicationThe Interplay of Collaborative Innovation, Sustainability and Social Goals
EditorsVanessa Ratten, Paul Jones, Vitor Braga, Carla Susana Marques
Place of PublicationCham
PublisherSpringer
Chapter10
Pages183-194
Number of pages12
ISBN (Electronic)978-3-030-11542-5
ISBN (Print)978-3-030-11541-8
DOIs
Publication statusPublished - 16 May 2019

Publication series

NameContributions to Management Science
ISSN (Print)1431-1941
ISSN (Electronic)2197-716X

Fingerprint

Innovation
Synergy
Marketing education
Value added
Knowledge sharing
Innovation activities
Facilitation

Keywords

  • gamification
  • innovation
  • innovating process

Cite this

Shpakova, A., Dörfler, V., & MacBryde, J. (2019). Gamifying innovation and innovating through gamification. In V. Ratten, P. Jones, V. Braga, & C. S. Marques (Eds.), Subsistence Entrepreneurship: The Interplay of Collaborative Innovation, Sustainability and Social Goals (pp. 183-194). (Contributions to Management Science). Cham: Springer. https://doi.org/10.1007/978-3-030-11542-5_10
Shpakova, Agnessa ; Dörfler, Viktor ; MacBryde, Jillian. / Gamifying innovation and innovating through gamification. Subsistence Entrepreneurship: The Interplay of Collaborative Innovation, Sustainability and Social Goals. editor / Vanessa Ratten ; Paul Jones ; Vitor Braga ; Carla Susana Marques. Cham : Springer, 2019. pp. 183-194 (Contributions to Management Science).
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Shpakova, A, Dörfler, V & MacBryde, J 2019, Gamifying innovation and innovating through gamification. in V Ratten, P Jones, V Braga & CS Marques (eds), Subsistence Entrepreneurship: The Interplay of Collaborative Innovation, Sustainability and Social Goals. Contributions to Management Science, Springer, Cham, pp. 183-194. https://doi.org/10.1007/978-3-030-11542-5_10

Gamifying innovation and innovating through gamification. / Shpakova, Agnessa; Dörfler, Viktor; MacBryde, Jillian.

Subsistence Entrepreneurship: The Interplay of Collaborative Innovation, Sustainability and Social Goals. ed. / Vanessa Ratten; Paul Jones; Vitor Braga; Carla Susana Marques. Cham : Springer, 2019. p. 183-194 (Contributions to Management Science).

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

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Shpakova A, Dörfler V, MacBryde J. Gamifying innovation and innovating through gamification. In Ratten V, Jones P, Braga V, Marques CS, editors, Subsistence Entrepreneurship: The Interplay of Collaborative Innovation, Sustainability and Social Goals. Cham: Springer. 2019. p. 183-194. (Contributions to Management Science). https://doi.org/10.1007/978-3-030-11542-5_10