Gamification to engage manufacturers with servitization

Daniel Andrews, Panagiotis Petridis, Tim Baines, Ali Ziaee Bigdeli, Victor Guang Shi, James Baldwin, Keith Ridgway

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

2 Citations (Scopus)


Servitization can include many kinds of processes and outcomes depending upon the contexts in which it occurs. This means that servitization is difficult to model accurately in simulations. Games, on the other hand, prioritize the provision of engaging experiences for participants over modelling realistic processes, while Serious Games can combine elements of both games and simulations. Gamification is a more recent term than either 'simulation' or 'serious game' that has been retrospectively used to describe the process of combining game elements with simulation models to create serious games. As the knowledge base of servitization is quite broad, and specific processes of transformation have yet to be verified, serious games and gamification may be more suited to engaging manufacturers with servitization than simulations. Having co-created several gamified software applications based on servitization, we discuss our findings in relation to this process.

Original languageEnglish
Title of host publicationAdvances in Manufacturing Technology XXXI - Proceedings of the 15th International Conference on Manufacturing Research, ICMR 2017, Incorporating the 32nd National Conference on Manufacturing Research
Place of PublicationAmsterdam
PublisherIOS Press
Number of pages6
ISBN (Electronic)9781614994398
Publication statusPublished - 1 Jan 2017
Event15th International Conference on Manufacturing Research, ICMR 2017 - London, United Kingdom
Duration: 5 Sept 20177 Sept 2017


Conference15th International Conference on Manufacturing Research, ICMR 2017
Country/TerritoryUnited Kingdom


  • gamification
  • servitization
  • software


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