Gamification and innovation: a mutually beneficial union

Research output: Contribution to conferencePaper

Abstract

Gamification is a new but rapidly growing trend impacting a wide range of areas, such as education, marketing and others and it could be considered an innovation in these areas, though it is rarely seen in this light. On the other hand, gamification was predicted to revolutionise the innovating process by now, but we do not see many examples of it. This is an exploratory paper that intends to open the discussion about the ways in which a new area of gamification intertwines with innovation and supports different aspects of it. In particular, it provides examples of gamification being an innovative aspect of innovation as a result and suggests the ways in which gamification can be an innovative approach to the innovating process.

Conference

ConferenceBAM 2016
Abbreviated titleBAM 2016
CountryUnited Kingdom
CityNewcastle upon Tyne
Period6/09/168/09/16
Internet address

Fingerprint

Innovation
Marketing
Education
Marketing education

Keywords

  • gamification
  • innovation
  • marketing
  • innovating process

Cite this

Shpakova, A., Dörfler, V., & MacBryde, J. (2016). Gamification and innovation: a mutually beneficial union. Paper presented at BAM 2016, Newcastle upon Tyne, United Kingdom.
Shpakova, Agnessa ; Dörfler, Viktor ; MacBryde, Jillian. / Gamification and innovation : a mutually beneficial union. Paper presented at BAM 2016, Newcastle upon Tyne, United Kingdom.20 p.
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Shpakova, A, Dörfler, V & MacBryde, J 2016, 'Gamification and innovation: a mutually beneficial union' Paper presented at BAM 2016, Newcastle upon Tyne, United Kingdom, 6/09/16 - 8/09/16, .

Gamification and innovation : a mutually beneficial union. / Shpakova, Agnessa; Dörfler, Viktor; MacBryde, Jillian.

2016. Paper presented at BAM 2016, Newcastle upon Tyne, United Kingdom.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Gamification and innovation

T2 - a mutually beneficial union

AU - Shpakova, Agnessa

AU - Dörfler, Viktor

AU - MacBryde, Jillian

PY - 2016/9/8

Y1 - 2016/9/8

N2 - Gamification is a new but rapidly growing trend impacting a wide range of areas, such as education, marketing and others and it could be considered an innovation in these areas, though it is rarely seen in this light. On the other hand, gamification was predicted to revolutionise the innovating process by now, but we do not see many examples of it. This is an exploratory paper that intends to open the discussion about the ways in which a new area of gamification intertwines with innovation and supports different aspects of it. In particular, it provides examples of gamification being an innovative aspect of innovation as a result and suggests the ways in which gamification can be an innovative approach to the innovating process.

AB - Gamification is a new but rapidly growing trend impacting a wide range of areas, such as education, marketing and others and it could be considered an innovation in these areas, though it is rarely seen in this light. On the other hand, gamification was predicted to revolutionise the innovating process by now, but we do not see many examples of it. This is an exploratory paper that intends to open the discussion about the ways in which a new area of gamification intertwines with innovation and supports different aspects of it. In particular, it provides examples of gamification being an innovative aspect of innovation as a result and suggests the ways in which gamification can be an innovative approach to the innovating process.

KW - gamification

KW - innovation

KW - marketing

KW - innovating process

UR - https://www.bam.ac.uk

UR - https://www.bam.ac.uk/civicrm/event/info?id=3013

M3 - Paper

ER -

Shpakova A, Dörfler V, MacBryde J. Gamification and innovation: a mutually beneficial union. 2016. Paper presented at BAM 2016, Newcastle upon Tyne, United Kingdom.