From the new editors: welcome to the Journal of Marketing Management

Mark Tadajewski, Paul Hewer

Research output: Contribution to journalArticle

Abstract

We welcome and relish the opportunity to manage and edit a publication so central to the disciplinary capital and scholarly identity of many within the marketing community as the Journal of Marketing Management (JMM). Now entering its 27th year of publication, we plan to build upon the rich heritage of the JMM, continuing to cultivate and strengthen its intellectual status and profile that the previous Editors, Professor Michael J. Baker and Professor Susan Hart, ably assisted by Professor Gillian Hogg as Deputy Editor, have left to our discipline as an important and valuable contribution.
LanguageEnglish
Pages1-7
Number of pages7
JournalJournal of Marketing Management
Volume27
Issue number1&2
Early online date13 Jan 2011
DOIs
Publication statusPublished - 2011

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Marketing management
Heritage
Marketing

Keywords

  • marketing
  • marketing management

Cite this

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From the new editors : welcome to the Journal of Marketing Management . / Tadajewski, Mark; Hewer, Paul.

In: Journal of Marketing Management, Vol. 27, No. 1&2, 2011, p. 1-7.

Research output: Contribution to journalArticle

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