From prime time to my time: audience measurement in the digital age

Research output: Contribution to journalBook/Film/Article review

Abstract

Alan Wilson reviews Andrew Green's book on the craft of media research. It covers the many changes in media platforms, content and business models and what the implications have been in marketing. Included are chapters relating to print media, out of home (poster), radio, television, internet and mobile.
LanguageEnglish
Pages549-550
Number of pages2
JournalInternational Journal of Market Research
Volume52
Issue number4
Publication statusPublished - 2010

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Keywords

  • prime time
  • my time
  • audience measurement
  • digital age

Cite this

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title = "From prime time to my time: audience measurement in the digital age",
abstract = "Alan Wilson reviews Andrew Green's book on the craft of media research. It covers the many changes in media platforms, content and business models and what the implications have been in marketing. Included are chapters relating to print media, out of home (poster), radio, television, internet and mobile.",
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From prime time to my time : audience measurement in the digital age. / Wilson, Alan.

In: International Journal of Market Research, Vol. 52, No. 4, 2010, p. 549-550.

Research output: Contribution to journalBook/Film/Article review

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T2 - International Journal of Market Research

AU - Wilson, Alan

PY - 2010

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AB - Alan Wilson reviews Andrew Green's book on the craft of media research. It covers the many changes in media platforms, content and business models and what the implications have been in marketing. Included are chapters relating to print media, out of home (poster), radio, television, internet and mobile.

KW - prime time

KW - my time

KW - audience measurement

KW - digital age

M3 - Book/Film/Article review

VL - 52

SP - 549

EP - 550

JO - International Journal of Market Research

JF - International Journal of Market Research

SN - 0025-3618

IS - 4

ER -