Abstract
| Language | English |
|---|---|
| Pages | 549-550 |
| Number of pages | 2 |
| Journal | International Journal of Market Research |
| Volume | 52 |
| Issue number | 4 |
| Publication status | Published - 2010 |
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Keywords
- prime time
- my time
- audience measurement
- digital age
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From prime time to my time : audience measurement in the digital age. / Wilson, Alan.
In: International Journal of Market Research, Vol. 52, No. 4, 2010, p. 549-550.Research output: Contribution to journal › Book/Film/Article review
TY - JOUR
T1 - From prime time to my time
T2 - International Journal of Market Research
AU - Wilson, Alan
PY - 2010
Y1 - 2010
N2 - Alan Wilson reviews Andrew Green's book on the craft of media research. It covers the many changes in media platforms, content and business models and what the implications have been in marketing. Included are chapters relating to print media, out of home (poster), radio, television, internet and mobile.
AB - Alan Wilson reviews Andrew Green's book on the craft of media research. It covers the many changes in media platforms, content and business models and what the implications have been in marketing. Included are chapters relating to print media, out of home (poster), radio, television, internet and mobile.
KW - prime time
KW - my time
KW - audience measurement
KW - digital age
M3 - Book/Film/Article review
VL - 52
SP - 549
EP - 550
JO - International Journal of Market Research
JF - International Journal of Market Research
SN - 0025-3618
IS - 4
ER -