From prime time to my time: audience measurement in the digital age

Research output: Contribution to journalBook/Film/Article review

Abstract

Alan Wilson reviews Andrew Green's book on the craft of media research. It covers the many changes in media platforms, content and business models and what the implications have been in marketing. Included are chapters relating to print media, out of home (poster), radio, television, internet and mobile.
Original languageEnglish
Pages (from-to)549-550
Number of pages2
JournalInternational Journal of Market Research
Volume52
Issue number4
Publication statusPublished - 2010

Keywords

  • prime time
  • my time
  • audience measurement
  • digital age

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