Abstract
Alan Wilson reviews Andrew Green's book on the craft of media research. It covers the many changes in media platforms, content and business models and what the implications have been in marketing. Included are chapters relating to print media, out of home (poster), radio, television, internet and mobile.
| Original language | English |
|---|---|
| Pages (from-to) | 549-550 |
| Number of pages | 2 |
| Journal | International Journal of Market Research |
| Volume | 52 |
| Issue number | 4 |
| Publication status | Published - 2010 |
Keywords
- prime time
- my time
- audience measurement
- digital age