Franchisor and franchisee relationships in the retail sector in China

Xiaomin Chen, Nicholas Alexander, Anne Marie Doherty

Research output: Contribution to conferencePaper

Abstract

This paper looks at franchisor and franchisee relationships in the retail sector in China
Original languageEnglish
Publication statusPublished - 2008
Event15th International Conference on Recent Advances in Retailing and Services Science - Zagreb, Croatia
Duration: 1 Jan 20081 Jan 2008

Conference

Conference15th International Conference on Recent Advances in Retailing and Services Science
CountryCroatia
CityZagreb
Period1/01/081/01/08

Keywords

  • china
  • retail sector
  • franchisor
  • franchisee
  • relationships

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  • Cite this

    Chen, X., Alexander, N., & Doherty, A. M. (2008). Franchisor and franchisee relationships in the retail sector in China. Paper presented at 15th International Conference on Recent Advances in Retailing and Services Science , Zagreb, Croatia.