Abstract
This paper looks at franchisor and franchisee relationships in the retail sector in China
Original language | English |
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Publication status | Published - 2008 |
Event | 15th International Conference on Recent Advances in Retailing and Services Science - Zagreb, Croatia Duration: 1 Jan 2008 → 1 Jan 2008 |
Conference
Conference | 15th International Conference on Recent Advances in Retailing and Services Science |
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Country/Territory | Croatia |
City | Zagreb |
Period | 1/01/08 → 1/01/08 |
Keywords
- china
- retail sector
- franchisor
- franchisee
- relationships