Foreword

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Abstract

Foreword for strategic international marketing: an advanced perspective by T.C. Melewar and Suraksha Gupta.
LanguageEnglish
Title of host publicationStrategic international marketing
Subtitle of host publicationan advanced perspective
EditorsT.C. Melewar, Suraksha Gupta
Number of pages3
Publication statusPublished - 17 Jan 2012

Fingerprint

International marketing

Keywords

  • strategic marketing
  • international marketing
  • foreword
  • advanced
  • perspective

Cite this

Paliwoda, S. (2012). Foreword. In T. C. Melewar, & S. Gupta (Eds.), Strategic international marketing: an advanced perspective
Paliwoda, Stanley. / Foreword. Strategic international marketing: an advanced perspective. editor / T.C. Melewar ; Suraksha Gupta. 2012.
@inbook{9c6aeb0eea084273929088d02e5ddefe,
title = "Foreword",
abstract = "Foreword for strategic international marketing: an advanced perspective by T.C. Melewar and Suraksha Gupta.",
keywords = "strategic marketing, international marketing, foreword, advanced, perspective",
author = "Stanley Paliwoda",
year = "2012",
month = "1",
day = "17",
language = "English",
isbn = "9780230580244",
editor = "T.C. Melewar and Suraksha Gupta",
booktitle = "Strategic international marketing",

}

Paliwoda, S 2012, Foreword. in TC Melewar & S Gupta (eds), Strategic international marketing: an advanced perspective.

Foreword. / Paliwoda, Stanley.

Strategic international marketing: an advanced perspective. ed. / T.C. Melewar; Suraksha Gupta. 2012.

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

TY - CHAP

T1 - Foreword

AU - Paliwoda, Stanley

PY - 2012/1/17

Y1 - 2012/1/17

N2 - Foreword for strategic international marketing: an advanced perspective by T.C. Melewar and Suraksha Gupta.

AB - Foreword for strategic international marketing: an advanced perspective by T.C. Melewar and Suraksha Gupta.

KW - strategic marketing

KW - international marketing

KW - foreword

KW - advanced

KW - perspective

M3 - Foreword/postscript

SN - 9780230580244

BT - Strategic international marketing

A2 - Melewar, T.C.

A2 - Gupta, Suraksha

ER -

Paliwoda S. Foreword. In Melewar TC, Gupta S, editors, Strategic international marketing: an advanced perspective. 2012