Abstract
Foreword for strategic international marketing: an advanced perspective by T.C. Melewar and Suraksha Gupta.
Original language | English |
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Title of host publication | Strategic international marketing |
Subtitle of host publication | an advanced perspective |
Editors | T.C. Melewar, Suraksha Gupta |
Number of pages | 3 |
Publication status | Published - 17 Jan 2012 |
Keywords
- strategic marketing
- international marketing
- foreword
- advanced
- perspective