Foreword

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Abstract

Foreword for strategic international marketing: an advanced perspective by T.C. Melewar and Suraksha Gupta.
Original languageEnglish
Title of host publicationStrategic international marketing
Subtitle of host publicationan advanced perspective
EditorsT.C. Melewar, Suraksha Gupta
Number of pages3
Publication statusPublished - 17 Jan 2012

Keywords

  • strategic marketing
  • international marketing
  • foreword
  • advanced
  • perspective

Cite this

Paliwoda, S. (2012). Foreword. In T. C. Melewar, & S. Gupta (Eds.), Strategic international marketing: an advanced perspective