Flow experience and behavioural intention in recreational flights: the mediating role of satisfaction, recollection and storytelling

Zahed Ghaderi, Mojtaba Rajabi, Richard Butler, Luc Beal

    Research output: Contribution to journalArticlepeer-review

    Abstract

    Flow experience in recreational flights not only can have positive psychological effects and individual satisfaction, but recollection and storytelling of this experience can be considered a marketing tool for tourism destinations. This study aims to examine the influence of experience gained from recreational flights on behavioural intentions of flight site users and the mediating role of satisfaction، recollection and storytelling. Employing a quantitative approach and gathering data from 279 respondents at two prominent recreational flight sites in Iran, the analysis conducted through Partial Least Squares (PLS) discovered a significant impact of flow experience on satisfaction, recollection, storytelling, and behavioural intention. Moreover, it was found that satisfaction, recollection, and storytelling mediate the connection between flow experience and behavioural intention.
    Original languageEnglish
    Pages (from-to)44-60
    Number of pages17
    JournalAnatolia
    Volume36
    Issue number1
    Early online date11 May 2024
    DOIs
    Publication statusPublished - 2 Jan 2025

    Keywords

    • flow experience
    • recollection
    • storytelling
    • satisfaction
    • behavioural intention
    • recreational flight

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