TY - JOUR
T1 - Flow experience and behavioural intention in recreational flights
T2 - the mediating role of satisfaction, recollection and storytelling
AU - Ghaderi, Zahed
AU - Rajabi, Mojtaba
AU - Butler, Richard
AU - Beal, Luc
PY - 2025/1/2
Y1 - 2025/1/2
N2 - Flow experience in recreational flights not only can have positive psychological effects and individual satisfaction, but recollection and storytelling of this experience can be considered a marketing tool for tourism destinations. This study aims to examine the influence of experience gained from recreational flights on behavioural intentions of flight site users and the mediating role of satisfaction، recollection and storytelling. Employing a quantitative approach and gathering data from 279 respondents at two prominent recreational flight sites in Iran, the analysis conducted through Partial Least Squares (PLS) discovered a significant impact of flow experience on satisfaction, recollection, storytelling, and behavioural intention. Moreover, it was found that satisfaction, recollection, and storytelling mediate the connection between flow experience and behavioural intention.
AB - Flow experience in recreational flights not only can have positive psychological effects and individual satisfaction, but recollection and storytelling of this experience can be considered a marketing tool for tourism destinations. This study aims to examine the influence of experience gained from recreational flights on behavioural intentions of flight site users and the mediating role of satisfaction، recollection and storytelling. Employing a quantitative approach and gathering data from 279 respondents at two prominent recreational flight sites in Iran, the analysis conducted through Partial Least Squares (PLS) discovered a significant impact of flow experience on satisfaction, recollection, storytelling, and behavioural intention. Moreover, it was found that satisfaction, recollection, and storytelling mediate the connection between flow experience and behavioural intention.
KW - flow experience
KW - recollection
KW - storytelling
KW - satisfaction
KW - behavioural intention
KW - recreational flight
UR - http://www.scopus.com/inward/record.url?scp=85192746591&partnerID=8YFLogxK
U2 - 10.1080/13032917.2024.2352098
DO - 10.1080/13032917.2024.2352098
M3 - Article
SN - 1303-2917
VL - 36
SP - 44
EP - 60
JO - Anatolia
JF - Anatolia
IS - 1
ER -