Flood perception and mitigation: the role of severity, agency and experience in the purchase of flood protection, and the communication of flood information

Emma Soane, I Schubert, P Challenor, Rebecca Lunn, S Narandran, S Pollard

Research output: Contribution to journalArticle

25 Citations (Scopus)

Abstract

Protection of human life and property from flooding is a strategic priority in the UK. We examine how to encourage home owners to protect themselves and their residences. A model of factors that influence the decision to buy flood-protection devices is tested using survey data from 2109 home owners. The results show that the majority of respondents have not purchased domestic flood protection (N = 1732; 82.1%). Purchase of flood-protection devices was influenced by age; perceived seriousness; and beliefs about, and trust in, the role of regulators in managing flooding. In younger respondents the perceived seriousness of the dangers of flooding acted as precursors and barriers to action depending on individual sense of responsibility and agency. The second part of the study examines responsiveness to information. Information about flooding alone was insufficient to promote behavioural change, particularly among people who had not experienced a flood or who believed that they were not in a flood zone. Implications for understanding flood protection, managing agency issues, and flood-communication campaigns are discussed.
LanguageEnglish
Pages3023-3038
Number of pages16
JournalEnvironment and Planning A
Volume42
Issue number12
DOIs
Publication statusPublished - Dec 2010

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purchase
natural disaster
mitigation
flooding
communication
homeowner
experience
sense of responsibility
flood protection
campaign

Keywords

  • flood perception
  • flooding
  • flood protection devices
  • flood zone

Cite this

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Flood perception and mitigation: the role of severity, agency and experience in the purchase of flood protection, and the communication of flood information. / Soane, Emma; Schubert, I; Challenor, P; Lunn, Rebecca; Narandran, S; Pollard, S.

In: Environment and Planning A, Vol. 42, No. 12, 12.2010, p. 3023-3038 .

Research output: Contribution to journalArticle

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