The structure and character of the European Union (EU) mobile telecommunications market are changing. Consolidation, scale economies and the far-reaching repercussions of 3G have given rise to a series of 'flagship firms' that have sought to co-ordinate the 2G and 3G licences held. In this paper, the co-ordination strategies of two flagship firms, Vodafone and Hutchison Whampoa, are examined. The paper concludes that competitive enhancing co-ordination strategies can be identified in six different areas, though these have not been uniformly adopted by the two flagship firms examined.
- market structure
- mobile communications