First-time and repeat visitors to Cape Verde: the overall image

A. Correia, N. Oliveira, R. Butler

Research output: Contribution to journalArticle

27 Citations (Scopus)

Abstract

This paper analyses the overall tourism image of Cape Verde by applying a categorical regression estimation. In the empirical test, a random sample of 120 Portuguese tourists travelling to Cape Verde during the carnival holidays was used. A significant positive relationship was found between a set of emotional And cognitive attributes and tourism image. The study analyses tourists with different experiences (first-time visitors and repeat visitors) in terms of image perception. The findings demonstrate that first-time and repeat visitors perceive the image of the archipelago differently. These differences should be considered as a determinant when creating a competitive brand image for Cape Verde.
Original languageEnglish
Pages (from-to)185-203
Number of pages18
JournalTourism Economics
Volume14
Issue number1
Publication statusPublished - Mar 2008

Keywords

  • tourism image
  • consumer behaviour
  • categorical regression
  • first-time visitors
  • repeat visitors
  • Cape Verde

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