Firm-based strategies for protecting innovations

S.L. McGaughey, S. MacDonald

    Research output: Chapter in Book/Report/Conference proceedingChapter


    The Innovation Handbook provides a detailed examination of the process of innovation, and how to turn intellectual property into profitable products and services through copyright protection and enforcement, patents, brand protection and product registration. This chapter looks at firm-based strategies for protecting innovations
    Original languageEnglish
    Title of host publicationThe innovation handbook
    Subtitle of host publicationhow to profit from your ideas, intellectual property and market knowledge
    EditorsAdam Jolly
    Place of PublicationLondon
    Publication statusPublished - 3 May 2010


    • innovation
    • firm-based strategy
    • ideas management
    • intellectual property
    • finance
    • marketing
    • management
    • business model


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