Abstract
| Language | English |
|---|---|
| Title of host publication | The innovation handbook |
| Subtitle of host publication | how to profit from your ideas, intellectual property and market knowledge |
| Editors | Adam Jolly |
| Place of Publication | London |
| Publication status | Published - 3 May 2010 |
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Keywords
- innovation
- firm-based strategy
- ideas management
- intellectual property
- finance
- marketing
- management
- business model
Cite this
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Firm-based strategies for protecting innovations. / McGaughey, S.L.; MacDonald, S.
The innovation handbook: how to profit from your ideas, intellectual property and market knowledge. ed. / Adam Jolly. London, 2010.Research output: Chapter in Book/Report/Conference proceeding › Chapter
TY - CHAP
T1 - Firm-based strategies for protecting innovations
AU - McGaughey, S.L.
AU - MacDonald, S.
PY - 2010/5/3
Y1 - 2010/5/3
N2 - The Innovation Handbook provides a detailed examination of the process of innovation, and how to turn intellectual property into profitable products and services through copyright protection and enforcement, patents, brand protection and product registration. This chapter looks at firm-based strategies for protecting innovations
AB - The Innovation Handbook provides a detailed examination of the process of innovation, and how to turn intellectual property into profitable products and services through copyright protection and enforcement, patents, brand protection and product registration. This chapter looks at firm-based strategies for protecting innovations
KW - innovation
KW - firm-based strategy
KW - ideas management
KW - intellectual property
KW - finance
KW - marketing
KW - management
KW - business model
UR - http://www.koganpage.com/editions/the-innovation-handbook/9780749456870
M3 - Chapter
SN - 9780749456870
BT - The innovation handbook
A2 - Jolly, Adam
CY - London
ER -