Firm-based strategies for protecting innovations

S.L. McGaughey, S. MacDonald

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    The Innovation Handbook provides a detailed examination of the process of innovation, and how to turn intellectual property into profitable products and services through copyright protection and enforcement, patents, brand protection and product registration. This chapter looks at firm-based strategies for protecting innovations
    LanguageEnglish
    Title of host publicationThe innovation handbook
    Subtitle of host publicationhow to profit from your ideas, intellectual property and market knowledge
    EditorsAdam Jolly
    Place of PublicationLondon
    Publication statusPublished - 3 May 2010

    Fingerprint

    Innovation
    Registration
    Patents
    Intellectual property
    Copyright protection
    Enforcement

    Keywords

    • innovation
    • firm-based strategy
    • ideas management
    • intellectual property
    • finance
    • marketing
    • management
    • business model

    Cite this

    McGaughey, S. L., & MacDonald, S. (2010). Firm-based strategies for protecting innovations. In A. Jolly (Ed.), The innovation handbook: how to profit from your ideas, intellectual property and market knowledge London.
    McGaughey, S.L. ; MacDonald, S. / Firm-based strategies for protecting innovations. The innovation handbook: how to profit from your ideas, intellectual property and market knowledge. editor / Adam Jolly. London, 2010.
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    abstract = "The Innovation Handbook provides a detailed examination of the process of innovation, and how to turn intellectual property into profitable products and services through copyright protection and enforcement, patents, brand protection and product registration. This chapter looks at firm-based strategies for protecting innovations",
    keywords = "innovation, firm-based strategy, ideas management, intellectual property, finance, marketing, management, business model",
    author = "S.L. McGaughey and S. MacDonald",
    year = "2010",
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    McGaughey, SL & MacDonald, S 2010, Firm-based strategies for protecting innovations. in A Jolly (ed.), The innovation handbook: how to profit from your ideas, intellectual property and market knowledge. London.

    Firm-based strategies for protecting innovations. / McGaughey, S.L.; MacDonald, S.

    The innovation handbook: how to profit from your ideas, intellectual property and market knowledge. ed. / Adam Jolly. London, 2010.

    Research output: Chapter in Book/Report/Conference proceedingChapter

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    KW - ideas management

    KW - intellectual property

    KW - finance

    KW - marketing

    KW - management

    KW - business model

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    McGaughey SL, MacDonald S. Firm-based strategies for protecting innovations. In Jolly A, editor, The innovation handbook: how to profit from your ideas, intellectual property and market knowledge. London. 2010