Abstract
The Innovation Handbook provides a detailed examination of the process of innovation, and how to turn intellectual property into profitable products and services through copyright protection and enforcement, patents, brand protection and product registration. This chapter looks at firm-based strategies for protecting innovations
| Original language | English |
|---|---|
| Title of host publication | The innovation handbook |
| Subtitle of host publication | how to profit from your ideas, intellectual property and market knowledge |
| Editors | Adam Jolly |
| Place of Publication | London |
| Publication status | Published - 3 May 2010 |
Keywords
- innovation
- firm-based strategy
- ideas management
- intellectual property
- finance
- marketing
- management
- business model
