The increase in concern for ethical issues among consumers have been well-documented in literature. The context of clothing, however, remains less developed. Research and the media have highlighted sweatshop labour concerns in clothing as pertinent issues impacting consumer decision-making, however this market remains under-developed restricting choice in this area. This paper details findings from interviews that explore behavioural intention to avoid sweatshop labour in clothing choice and resultant behaviour.
|Title of host publication||Proceedings of the 33rd EMAC Conference: Worldwide Marketing?|
|Place of Publication||Murcia, Spain|
|Publication status||Published - 2004|
- consumer behaviour
- consumer behavior
- consumer decision making