Fashion victim: the impact of sweatshop concerns on clothing choice

G. Hogg, D. Shaw, L.M. Hassan, E.M.K. Shiu, E.M. Wilson

Research output: Chapter in Book/Report/Conference proceedingChapter


The increase in concern for ethical issues among consumers have been well-documented in literature. The context of clothing, however, remains less developed. Research and the media have highlighted sweatshop labour concerns in clothing as pertinent issues impacting consumer decision-making, however this market remains under-developed restricting choice in this area. This paper details findings from interviews that explore behavioural intention to avoid sweatshop labour in clothing choice and resultant behaviour.
Original languageEnglish
Title of host publicationProceedings of the 33rd EMAC Conference: Worldwide Marketing?
Place of PublicationMurcia, Spain
Publication statusPublished - 2004


  • ethics
  • consumer behaviour
  • consumer behavior
  • clothing
  • fashion
  • values
  • consumer decision making

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