Fashion victim: the impact of sweatshop concerns on clothing choice

G. Hogg; D. Shaw; L.M. Hassan; E.M.K. Shiu; E.M. Wilson

Fashion victim: the impact of sweatshop concerns on clothing choice

G. Hogg, D. Shaw, L.M. Hassan, E.M.K. Shiu, E.M. Wilson

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The increase in concern for ethical issues among consumers have been well-documented in literature. The context of clothing, however, remains less developed. Research and the media have highlighted sweatshop labour concerns in clothing as pertinent issues impacting consumer decision-making, however this market remains under-developed restricting choice in this area. This paper details findings from interviews that explore behavioural intention to avoid sweatshop labour in clothing choice and resultant behaviour.

Original language	English
Title of host publication	Proceedings of the 33rd EMAC Conference: Worldwide Marketing?
Place of Publication	Murcia, Spain
Publication status	Published - 2004

Keywords

ethics
consumer behaviour
consumer behavior
clothing
fashion
values
consumer decision making

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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abstract = "The increase in concern for ethical issues among consumers have been well-documented in literature. The context of clothing, however, remains less developed. Research and the media have highlighted sweatshop labour concerns in clothing as pertinent issues impacting consumer decision-making, however this market remains under-developed restricting choice in this area. This paper details findings from interviews that explore behavioural intention to avoid sweatshop labour in clothing choice and resultant behaviour.",

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KW - consumer behaviour

KW - consumer behavior

KW - clothing

KW - fashion

KW - values

KW - consumer decision making

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Fashion victim: the impact of sweatshop concerns on clothing choice

Abstract

Keywords

UN SDGs

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