Abstract
Anne Marie Doherty provides the guest editorial to this special issue on
fashion marketing and building the research agenda
fashion marketing and building the research agenda
Original language | English |
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Pages (from-to) | 744-748 |
Number of pages | 5 |
Journal | European Journal of Marketing |
Volume | 38 |
Issue number | 7 special issue |
Publication status | Published - 2004 |
Keywords
- fashion marketing
- research agenda