Fashion marketing - building the research agenda

Research output: Contribution to journalEditorial

Abstract

Anne Marie Doherty provides the guest editorial to this special issue on
fashion marketing and building the research agenda
Original languageEnglish
Pages (from-to)744-748
Number of pages5
JournalEuropean Journal of Marketing
Volume38
Issue number7 special issue
Publication statusPublished - 2004

Keywords

  • fashion marketing
  • research agenda

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