Abstract
This item discusses marketing the family.
| Original language | English |
|---|---|
| Journal | Journal of Marketing Management |
| Publication status | Accepted/In press - 2014 |
Keywords
- family
- marketing
- family consumer decision-making
Leighanne Higgins, Kathy Hamilton
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Journal | Journal of Marketing Management |
| Publication status | Accepted/In press - 2014 |