Abstract
This item discusses marketing the family.
Original language | English |
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Journal | Journal of Marketing Management |
Publication status | Accepted/In press - 2014 |
Keywords
- family
- marketing
- family consumer decision-making
Leighanne Higgins, Kathy Hamilton
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Journal | Journal of Marketing Management |
Publication status | Accepted/In press - 2014 |