Faith, hope and love: doing family through consuming pilgrimage

Leighanne Higgins, Kathy Hamilton

Research output: Contribution to journalArticlepeer-review

Abstract

This item discusses marketing the family.
Original languageEnglish
JournalJournal of Marketing Management
Publication statusAccepted/In press - 2014

Keywords

  • family
  • marketing
  • family consumer decision-making

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