Factors influencing consumer retention of mobile apps: a conceptual perspective on the high-street retails

Research output: Contribution to conferencePaper

Abstract

The high adoption rates of branded mobile applications (Apps) demonstrates its popularity, but also shows that consumers are emerging into an era where products and services are consumed anytime anywhere. Despite the high adoption rates of branded mobile apps, recent ongoing studies highlight the importance of investigating the low retention rates of smartphone mobile apps by consumers. This study presents a conceptual model, which includes factors that motivate consumers to retain mobile apps from highstreet retailers, based on the literature and 21 in-depth interviews with non-student consumers.
LanguageEnglish
Number of pages20
Publication statusPublished - 10 Sep 2015
EventReser Conference - Eigtveds Pakhus, Copenhagen, Denmark
Duration: 10 Sep 201512 Sep 2015
http://www.reser2015.dk

Conference

ConferenceReser Conference
CountryDenmark
CityCopenhagen
Period10/09/1512/09/15
Internet address

Fingerprint

Influencing factors
Retail
Mobile applications
Conceptual model
Factors
In-depth interviews
Retailers

Keywords

  • mobile apps
  • consumer retention
  • low retention rates

Cite this

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abstract = "The high adoption rates of branded mobile applications (Apps) demonstrates its popularity, but also shows that consumers are emerging into an era where products and services are consumed anytime anywhere. Despite the high adoption rates of branded mobile apps, recent ongoing studies highlight the importance of investigating the low retention rates of smartphone mobile apps by consumers. This study presents a conceptual model, which includes factors that motivate consumers to retain mobile apps from highstreet retailers, based on the literature and 21 in-depth interviews with non-student consumers.",
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Al Nabhani, K & Wilson, A 2015, 'Factors influencing consumer retention of mobile apps: a conceptual perspective on the high-street retails' Paper presented at Reser Conference, Copenhagen, Denmark, 10/09/15 - 12/09/15, .

Factors influencing consumer retention of mobile apps : a conceptual perspective on the high-street retails. / Al Nabhani, Khalid ; Wilson, Alan.

2015. Paper presented at Reser Conference, Copenhagen, Denmark.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Factors influencing consumer retention of mobile apps

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AU - Al Nabhani, Khalid

AU - Wilson, Alan

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N2 - The high adoption rates of branded mobile applications (Apps) demonstrates its popularity, but also shows that consumers are emerging into an era where products and services are consumed anytime anywhere. Despite the high adoption rates of branded mobile apps, recent ongoing studies highlight the importance of investigating the low retention rates of smartphone mobile apps by consumers. This study presents a conceptual model, which includes factors that motivate consumers to retain mobile apps from highstreet retailers, based on the literature and 21 in-depth interviews with non-student consumers.

AB - The high adoption rates of branded mobile applications (Apps) demonstrates its popularity, but also shows that consumers are emerging into an era where products and services are consumed anytime anywhere. Despite the high adoption rates of branded mobile apps, recent ongoing studies highlight the importance of investigating the low retention rates of smartphone mobile apps by consumers. This study presents a conceptual model, which includes factors that motivate consumers to retain mobile apps from highstreet retailers, based on the literature and 21 in-depth interviews with non-student consumers.

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KW - consumer retention

KW - low retention rates

UR - http://www.reser.net/about-us/news-archive&idn=339

UR - http://ruconf.ruc.dk/ocs_pics/RESER2015/RESER2015_Proceedings.pdf

M3 - Paper

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