Factors influencing consumer retention of mobile apps: a conceptual perspective on the high-street retails

Khalid   Al Nabhani; Alan Wilson

Factors influencing consumer retention of mobile apps: a conceptual perspective on the high-street retails

Khalid Al Nabhani, Alan Wilson

Marketing

Research output: Contribution to conference › Paper › peer-review

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Abstract

The high adoption rates of branded mobile applications (Apps) demonstrates its popularity, but also shows that consumers are emerging into an era where products and services are consumed anytime anywhere. Despite the high adoption rates of branded mobile apps, recent ongoing studies highlight the importance of investigating the low retention rates of smartphone mobile apps by consumers. This study presents a conceptual model, which includes factors that motivate consumers to retain mobile apps from highstreet retailers, based on the literature and 21 in-depth interviews with non-student consumers.

Original language	English
Number of pages	20
Publication status	Published - 10 Sept 2015
Event	Reser Conference - Eigtveds Pakhus, Copenhagen, Denmark Duration: 10 Sept 2015 → 12 Sept 2015 http://www.reser2015.dk

Conference

Conference	Reser Conference
Country/Territory	Denmark
City	Copenhagen
Period	10/09/15 → 12/09/15
Internet address	http://www.reser2015.dk

Keywords

mobile apps
consumer retention
low retention rates

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AL-Nabhani-Wilson-RESER2015-factors-influencing-consumer-retention-mobile-apps-conceptual-perspectiveAccepted author manuscript, 366 KB

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title = "Factors influencing consumer retention of mobile apps: a conceptual perspective on the high-street retails",

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N2 - The high adoption rates of branded mobile applications (Apps) demonstrates its popularity, but also shows that consumers are emerging into an era where products and services are consumed anytime anywhere. Despite the high adoption rates of branded mobile apps, recent ongoing studies highlight the importance of investigating the low retention rates of smartphone mobile apps by consumers. This study presents a conceptual model, which includes factors that motivate consumers to retain mobile apps from highstreet retailers, based on the literature and 21 in-depth interviews with non-student consumers.

AB - The high adoption rates of branded mobile applications (Apps) demonstrates its popularity, but also shows that consumers are emerging into an era where products and services are consumed anytime anywhere. Despite the high adoption rates of branded mobile apps, recent ongoing studies highlight the importance of investigating the low retention rates of smartphone mobile apps by consumers. This study presents a conceptual model, which includes factors that motivate consumers to retain mobile apps from highstreet retailers, based on the literature and 21 in-depth interviews with non-student consumers.

KW - mobile apps

KW - consumer retention

KW - low retention rates

UR - http://www.reser.net/about-us/news-archive&idn=339

UR - http://ruconf.ruc.dk/ocs_pics/RESER2015/RESER2015_Proceedings.pdf

M3 - Paper

Y2 - 10 September 2015 through 12 September 2015

ER -

Factors influencing consumer retention of mobile apps: a conceptual perspective on the high-street retails

Abstract

Conference

Keywords

Access to Document

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