Factors affecting the switching behavior for mobile service users in Egypt: a proposed conceptual framework

Esraa Karam, Wael Kortam, Mohamed Sobhy Temerak

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Abstract

The rapid growth of services has arguably changed the conditions of business in terms of customer attraction and retention. Slow or rapid market growth makes markets more competitive, thus, firms are more likely to attempt to maintain their market share by focusing on the customer retention and aiming to block switching behaviour. This conceptual study aims at exploring and identifying the main factors that lead to customer switching behaviour in the telecommunications industry for mobile users in Egypt. This study is planned to be followed by another paper on empirical testing of propositions to determine the significant effect of each factor on the customer switching behaviour and find out the differential effects among different factor groups.
Original languageEnglish
Title of host publication43rd EMAC Conference Proceedings
Place of PublicationBrussels
Publication statusPublished - Jun 2014
Externally publishedYes
Event43rd European Marketing Academy Conference - University of Valencia, Valencia, Spain
Duration: 3 Jun 20146 Jun 2014
Conference number: 43

Conference

Conference43rd European Marketing Academy Conference
Abbreviated titleEMAC 2014
CountrySpain
CityValencia
Period3/06/146/06/14

Keywords

  • block switching
  • telecommunications
  • customer attraction
  • consumer behaviour
  • Egypt

Fingerprint Dive into the research topics of 'Factors affecting the switching behavior for mobile service users in Egypt: a proposed conceptual framework'. Together they form a unique fingerprint.

  • Cite this