Factors affecting the switching behavior for mobile service users in Egypt: a proposed conceptual framework

Esraa Karam; Wael Kortam; Mohamed Sobhy Temerak

Factors affecting the switching behavior for mobile service users in Egypt: a proposed conceptual framework

Esraa Karam, Wael Kortam, Mohamed Sobhy Temerak

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book

Abstract

The rapid growth of services has arguably changed the conditions of business in terms of customer attraction and retention. Slow or rapid market growth makes markets more competitive, thus, firms are more likely to attempt to maintain their market share by focusing on the customer retention and aiming to block switching behaviour. This conceptual study aims at exploring and identifying the main factors that lead to customer switching behaviour in the telecommunications industry for mobile users in Egypt. This study is planned to be followed by another paper on empirical testing of propositions to determine the significant effect of each factor on the customer switching behaviour and find out the differential effects among different factor groups.

Original language	English
Title of host publication	43rd EMAC Conference Proceedings
Place of Publication	Brussels
Publication status	Published - Jun 2014
Externally published	Yes
Event	43rd European Marketing Academy Conference - University of Valencia, Valencia, Spain Duration: 3 Jun 2014 → 6 Jun 2014 Conference number: 43

Conference

Conference	43rd European Marketing Academy Conference
Abbreviated title	EMAC 2014
Country/Territory	Spain
City	Valencia
Period	3/06/14 → 6/06/14

Keywords

block switching
telecommunications
customer attraction
consumer behaviour
Egypt

Cite this

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title = "Factors affecting the switching behavior for mobile service users in Egypt: a proposed conceptual framework",

abstract = "The rapid growth of services has arguably changed the conditions of business in terms of customer attraction and retention. Slow or rapid market growth makes markets more competitive, thus, firms are more likely to attempt to maintain their market share by focusing on the customer retention and aiming to block switching behaviour. This conceptual study aims at exploring and identifying the main factors that lead to customer switching behaviour in the telecommunications industry for mobile users in Egypt. This study is planned to be followed by another paper on empirical testing of propositions to determine the significant effect of each factor on the customer switching behaviour and find out the differential effects among different factor groups.",

keywords = "block switching, telecommunications, customer attraction, consumer behaviour, Egypt",

author = "Esraa Karam and Wael Kortam and Temerak, {Mohamed Sobhy}",

year = "2014",

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N2 - The rapid growth of services has arguably changed the conditions of business in terms of customer attraction and retention. Slow or rapid market growth makes markets more competitive, thus, firms are more likely to attempt to maintain their market share by focusing on the customer retention and aiming to block switching behaviour. This conceptual study aims at exploring and identifying the main factors that lead to customer switching behaviour in the telecommunications industry for mobile users in Egypt. This study is planned to be followed by another paper on empirical testing of propositions to determine the significant effect of each factor on the customer switching behaviour and find out the differential effects among different factor groups.

AB - The rapid growth of services has arguably changed the conditions of business in terms of customer attraction and retention. Slow or rapid market growth makes markets more competitive, thus, firms are more likely to attempt to maintain their market share by focusing on the customer retention and aiming to block switching behaviour. This conceptual study aims at exploring and identifying the main factors that lead to customer switching behaviour in the telecommunications industry for mobile users in Egypt. This study is planned to be followed by another paper on empirical testing of propositions to determine the significant effect of each factor on the customer switching behaviour and find out the differential effects among different factor groups.

KW - block switching

KW - telecommunications

KW - customer attraction

KW - consumer behaviour

KW - Egypt

UR - http://emac2014.uv.es

M3 - Conference contribution book

BT - 43rd EMAC Conference Proceedings

CY - Brussels

Y2 - 3 June 2014 through 6 June 2014

ER -

Factors affecting the switching behavior for mobile service users in Egypt: a proposed conceptual framework

Abstract

Conference

Keywords

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Cite this