Externalising, sharing and comparing perceptions in design

Abigail Hird

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

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There is a need for organisations and the leaders within them to explore, recognise, build and exploit new capabilities. Some of this ‘new’ capability could be better utilisation of the resources already at their disposal. For example, highly skilled designers and engineers. This paper explores the notion of knowledge models in design with two driving motivations. Firstly, a new urgency in the light of the forth industrial revolution, from a digitisation perspective: can we integrate designer’s thoughts with AI. Secondly, a longer-standing concern, from the point of view of the inherent need to communicate and express and model clearly in achieve the objective of design. An analysis of the role of models in design is presented before a potential new approach is proposed.
Original languageEnglish
Title of host publicationDesign Management Academy
Place of PublicationLondon
Number of pages11
ISBN (Electronic)978-1-912294-11-4
Publication statusPublished - 5 Jun 2017


  • digitisation
  • perceptions
  • communication
  • knowledge models

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