The British brewing industry has experienced major changes in recent years due to the emergence of the micro-brewing movement, that is, a constant stream of new micro-firms producing craft beer and specialised ales that has also been met by a revitalised consumer interest to new flavours and to the locality of beer products. With a new brewery opening every other day, the outlook of the industry’s future also seems positive; projections estimate that the value of the UK beer market will boost by 10.3% till 2019 (KeyNote, 2015). However, despite the fact that the phenomenon has received much media attention, and despite the commonly acclaimed changing nature of consumers’ beer preferences, there is, quite surprisingly, a dearth of academic research on the micro-brewing sector; most previous studies [e.g. Cabras and Bamforth (2015), Swaminathan (1998)] have focused on the historical context and the factors that have facilitated the resurrection of the industry in the US and British contexts. This paper argues that we still have very limited understanding of the ways these micro-firms act within their local networks and increasingly competitive environments, and of their perceptions about the factors that enable and hinder their efforts to grow and internationalise. This study attempts to address this research gap, by building on existing literature in entrepreneurial network capabilities and export performance of small-medium enterprises.
|Accepted/In press - 16 Feb 2016
|2016 Academy of Marketing Science 19th World Marketing Congress - Paris, France
Duration: 19 Jul 2016 → 23 Jul 2016
|2016 Academy of Marketing Science 19th World Marketing Congress
|19/07/16 → 23/07/16
- micro-brewing industry
- micro-growth firms