Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey

Original language	English
Publication status	Published - 21 Jun 2022
Event	The Center for Business and Industrial Marketing 2022 International Conference - Georgia State University (Online), Atlanta, United States Duration: 21 Jun 2022 → 23 Jun 2022

Conference

Conference	The Center for Business and Industrial Marketing 2022 International Conference
Abbreviated title	CBIM2022
Country/Territory	United States
City	Atlanta
Period	21/06/22 → 23/06/22

Keywords

• marketing
• B2B
• marketing automation

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Lehto, S., Alexander, M., & McLean, G. (2022). Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey. Abstract from The Center for Business and Industrial Marketing 2022 International Conference, Atlanta, Georgia, United States.

Lehto, Sissi ; Alexander, Matthew ; McLean, Graeme. / Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey. Abstract from The Center for Business and Industrial Marketing 2022 International Conference, Atlanta, Georgia, United States.

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title = "Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey",

keywords = "marketing, B2B, marketing automation",

author = "Sissi Lehto and Matthew Alexander and Graeme McLean",

year = "2022",

month = jun,

day = "21",

language = "English",

note = "The Center for Business and Industrial Marketing 2022 International Conference, CBIM2022 ; Conference date: 21-06-2022 Through 23-06-2022",

}

Lehto, S, Alexander, M & McLean, G 2022, 'Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey', The Center for Business and Industrial Marketing 2022 International Conference, Atlanta, United States, 21/06/22 - 23/06/22.

Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey. / Lehto, Sissi; Alexander, Matthew; McLean, Graeme.
2022. Abstract from The Center for Business and Industrial Marketing 2022 International Conference, Atlanta, Georgia, United States.

Research output: Contribution to conference › Abstract › peer-review

TY - CONF

T1 - Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey

AU - Lehto, Sissi

AU - Alexander, Matthew

AU - McLean, Graeme

PY - 2022/6/21

Y1 - 2022/6/21

KW - marketing

KW - B2B

KW - marketing automation

M3 - Abstract

T2 - The Center for Business and Industrial Marketing 2022 International Conference

Y2 - 21 June 2022 through 23 June 2022

ER -

Lehto S, Alexander M, McLean G. Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey. 2022. Abstract from The Center for Business and Industrial Marketing 2022 International Conference, Atlanta, Georgia, United States.