Exploring the relationship between task environment and market orientation adoption

Spiros Gounaris, George Avlonitis

Research output: Contribution to conferenceProceeding

Abstract

This paper looks at the relationship between task environment and market orientation adoption
Original languageEnglish
Publication statusPublished - May 2003
Event32nd Annual EMAC Conference - Glasgow, United Kingdom
Duration: 27 May 2003 → …

Conference

Conference32nd Annual EMAC Conference
CountryUnited Kingdom
CityGlasgow
Period27/05/03 → …

Fingerprint

Task environment
Market orientation

Keywords

  • task environment
  • market orientation
  • adoption
  • relationship

Cite this

Gounaris, S., & Avlonitis, G. (2003). Exploring the relationship between task environment and market orientation adoption. 32nd Annual EMAC Conference, Glasgow, United Kingdom.
Gounaris, Spiros ; Avlonitis, George. / Exploring the relationship between task environment and market orientation adoption. 32nd Annual EMAC Conference, Glasgow, United Kingdom.
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Gounaris, S & Avlonitis, G 2003, 'Exploring the relationship between task environment and market orientation adoption' 32nd Annual EMAC Conference, Glasgow, United Kingdom, 27/05/03, .

Exploring the relationship between task environment and market orientation adoption. / Gounaris, Spiros; Avlonitis, George.

2003. 32nd Annual EMAC Conference, Glasgow, United Kingdom.

Research output: Contribution to conferenceProceeding

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Gounaris S, Avlonitis G. Exploring the relationship between task environment and market orientation adoption. 2003. 32nd Annual EMAC Conference, Glasgow, United Kingdom.