Exploring the relationship between task environment and market orientation adoption

Spiros Gounaris, George Avlonitis

Research output: Contribution to conferenceProceedingpeer-review

Abstract

This paper looks at the relationship between task environment and market orientation adoption
Original languageEnglish
Publication statusPublished - May 2003
Event32nd Annual EMAC Conference - Glasgow, United Kingdom
Duration: 27 May 2003 → …

Conference

Conference32nd Annual EMAC Conference
CountryUnited Kingdom
CityGlasgow
Period27/05/03 → …

Keywords

  • task environment
  • market orientation
  • adoption
  • relationship

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