Exploring the relationship between task environment and market orientation adoption

Spiros Gounaris, George Avlonitis

Research output: Contribution to conferenceProceeding

Abstract

This paper looks at the relationship between task environment and market orientation adoption
Original languageEnglish
Publication statusPublished - May 2003
Event32nd Annual EMAC Conference - Glasgow, United Kingdom
Duration: 27 May 2003 → …

Conference

Conference32nd Annual EMAC Conference
CountryUnited Kingdom
CityGlasgow
Period27/05/03 → …

    Fingerprint

Keywords

  • task environment
  • market orientation
  • adoption
  • relationship

Cite this

Gounaris, S., & Avlonitis, G. (2003). Exploring the relationship between task environment and market orientation adoption. 32nd Annual EMAC Conference, Glasgow, United Kingdom.