Exploring the mass-marketisation of plant-based meat alternatives: a consumer perspectives

Iain Davies

Exploring the mass-marketisation of plant-based meat alternatives: a consumer perspectives

Marketing

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper explores the socio-cultural experience of 38 people following a meat reduced / flexitarian diet. It focuses specifically on consumption of mass-market plant-based meat alternatives, often produced by leading meat processing companies, uncovering the tensions consumers face when enacting a reduced meat diet. People and place become incredibly important and provide the main backdrop of enacted choice.

Original language	English
Publication status	Published - 6 Jul 2023
Event	AM2023: From Revolution to Revolutions - University of Birmingham, Birmingham , United Kingdom Duration: 3 Jul 2023 → 6 Jul 2023 https://academyofmarketing.org/am2023-conference/

Conference

Conference	AM2023
Abbreviated title	AM2023
Country/Territory	United Kingdom
City	Birmingham
Period	3/07/23 → 6/07/23
Internet address	https://academyofmarketing.org/am2023-conference/

Keywords

plant based alternatives
consumers
perceptions

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Exploring the mass-marketisation of plant-based meat alternatives: a consumer perspectives",

abstract = "This paper explores the socio-cultural experience of 38 people following a meat reduced / flexitarian diet. It focuses specifically on consumption of mass-market plant-based meat alternatives, often produced by leading meat processing companies, uncovering the tensions consumers face when enacting a reduced meat diet. People and place become incredibly important and provide the main backdrop of enacted choice. ",

keywords = "plant based alternatives, consumers, perceptions",

author = "Iain Davies",

year = "2023",

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day = "6",

language = "English",

note = "AM2023 : From Revolution to Revolutions, AM2023 ; Conference date: 03-07-2023 Through 06-07-2023",

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TY - CONF

T1 - Exploring the mass-marketisation of plant-based meat alternatives

T2 - AM2023

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N2 - This paper explores the socio-cultural experience of 38 people following a meat reduced / flexitarian diet. It focuses specifically on consumption of mass-market plant-based meat alternatives, often produced by leading meat processing companies, uncovering the tensions consumers face when enacting a reduced meat diet. People and place become incredibly important and provide the main backdrop of enacted choice.

AB - This paper explores the socio-cultural experience of 38 people following a meat reduced / flexitarian diet. It focuses specifically on consumption of mass-market plant-based meat alternatives, often produced by leading meat processing companies, uncovering the tensions consumers face when enacting a reduced meat diet. People and place become incredibly important and provide the main backdrop of enacted choice.

KW - plant based alternatives

KW - consumers

KW - perceptions

M3 - Paper

Y2 - 3 July 2023 through 6 July 2023

ER -

Exploring the mass-marketisation of plant-based meat alternatives: a consumer perspectives

Abstract

Conference

Keywords

UN SDGs

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Cite this