Exploring the management of third sector service diversification

David MacKay, Darren McGuire, Knut Laaser

    Research output: Contribution to conferencePaper

    Abstract

    This paper develops understanding of the under-explored topic of how diversification of a Third Sector organization’s service provision may be managed. Insights emerge from an empirical exploration of the role of stakeholder relations in assessing the feasibility of an established Third Sector organization’s proposed implementation of a service innovation in addition to their current offerings. A rich data set developed through an extended programme of qualitative data collection is analysed from three complementary theoretical perspectives – legitimacy, trust and stakeholder management – separately and in combination. Assessment of the quality of stakeholder relations (in terms of the sociological concepts of trust and legitimacy) and an evaluation of the influence and connectivity of stakeholders in relation to the innovative concept suggests that stakeholder relations are a critical consideration for those seeking to manage diversification within the Third Sector. Whilst the specific findings emerge from a single case study, we argue for the analytical generalizability of outcomes. Relatedly, we propose a future research agenda to further develop managerial insights and theory based on the findings of this exploratory study.
    LanguageEnglish
    Publication statusUnpublished - 8 Jun 2012
    EventEURAM Annual Conference - Rotterdam, Netherlands
    Duration: 6 Jun 20128 Jun 2012

    Conference

    ConferenceEURAM Annual Conference
    CountryNetherlands
    CityRotterdam
    Period6/06/128/06/12

    Fingerprint

    Diversification
    Third sector
    Stakeholder relations
    Legitimacy
    Trust management
    Service innovation
    Connectivity
    Stakeholder management
    Data collection
    Exploratory study
    Qualitative data
    Generalizability
    Stakeholders
    Service provision
    Research agenda
    Evaluation

    Keywords

    • Third Sector organization
    • data collection
    • stakeholders
    • managerial theory

    Cite this

    MacKay, D., McGuire, D., & Laaser, K. (2012). Exploring the management of third sector service diversification. Paper presented at EURAM Annual Conference, Rotterdam, Netherlands.
    MacKay, David ; McGuire, Darren ; Laaser, Knut. / Exploring the management of third sector service diversification. Paper presented at EURAM Annual Conference, Rotterdam, Netherlands.
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    MacKay, D, McGuire, D & Laaser, K 2012, 'Exploring the management of third sector service diversification' Paper presented at EURAM Annual Conference, Rotterdam, Netherlands, 6/06/12 - 8/06/12, .

    Exploring the management of third sector service diversification. / MacKay, David; McGuire, Darren; Laaser, Knut.

    2012. Paper presented at EURAM Annual Conference, Rotterdam, Netherlands.

    Research output: Contribution to conferencePaper

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    MacKay D, McGuire D, Laaser K. Exploring the management of third sector service diversification. 2012. Paper presented at EURAM Annual Conference, Rotterdam, Netherlands.