Abstract of paper which explores the link between ‘customer experience’ and ‘value-in-use’.
|Publication status||Published - 2010|
|Event||18th International Colloquium in Relationship Marketing - Henley-on-Thames, United Kingdom|
Duration: 27 Sep 2010 → 29 Sep 2010
|Conference||18th International Colloquium in Relationship Marketing|
|Period||27/09/10 → 29/09/10|
- relationship marketing
Wilson, H., Lemke, F., & Clark, M. (2010). Exploring the link between ‘customer experience’ and ‘value-in-use’: empirical evidence from business and consumer sectors. Abstract from 18th International Colloquium in Relationship Marketing, Henley-on-Thames, United Kingdom.