Exploring the link between ‘customer experience’ and ‘value-in-use’: empirical evidence from business and consumer sectors

Hugh Wilson, Fred Lemke, Moira Clark

Research output: Contribution to conferenceAbstractpeer-review

Abstract

Abstract of paper which explores the link between ‘customer experience’ and ‘value-in-use’.
Original languageEnglish
Publication statusPublished - 2010
Event18th International Colloquium in Relationship Marketing - Henley-on-Thames, United Kingdom
Duration: 27 Sep 201029 Sep 2010

Conference

Conference18th International Colloquium in Relationship Marketing
CountryUnited Kingdom
CityHenley-on-Thames
Period27/09/1029/09/10

Keywords

  • relationship marketing
  • marketing

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