Exploring the link between ‘customer experience’ and ‘value-in-use’: empirical evidence from business and consumer sectors

Hugh Wilson, Fred Lemke, Moira Clark

Research output: Contribution to conferenceAbstract

Abstract

Abstract of paper which explores the link between ‘customer experience’ and ‘value-in-use’.

Conference

Conference18th International Colloquium in Relationship Marketing
CountryUnited Kingdom
CityHenley-on-Thames
Period27/09/1029/09/10

Fingerprint

Net present value
Empirical evidence
Customer experience

Keywords

  • relationship marketing
  • marketing

Cite this

Wilson, H., Lemke, F., & Clark, M. (2010). Exploring the link between ‘customer experience’ and ‘value-in-use’: empirical evidence from business and consumer sectors. Abstract from 18th International Colloquium in Relationship Marketing, Henley-on-Thames, United Kingdom.
Wilson, Hugh ; Lemke, Fred ; Clark, Moira. / Exploring the link between ‘customer experience’ and ‘value-in-use’ : empirical evidence from business and consumer sectors. Abstract from 18th International Colloquium in Relationship Marketing, Henley-on-Thames, United Kingdom.
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keywords = "relationship marketing , marketing",
author = "Hugh Wilson and Fred Lemke and Moira Clark",
year = "2010",
language = "English",
note = "18th International Colloquium in Relationship Marketing ; Conference date: 27-09-2010 Through 29-09-2010",

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Wilson, H, Lemke, F & Clark, M 2010, 'Exploring the link between ‘customer experience’ and ‘value-in-use’: empirical evidence from business and consumer sectors' 18th International Colloquium in Relationship Marketing, Henley-on-Thames, United Kingdom, 27/09/10 - 29/09/10, .

Exploring the link between ‘customer experience’ and ‘value-in-use’ : empirical evidence from business and consumer sectors. / Wilson, Hugh; Lemke, Fred; Clark, Moira.

2010. Abstract from 18th International Colloquium in Relationship Marketing, Henley-on-Thames, United Kingdom.

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - Exploring the link between ‘customer experience’ and ‘value-in-use’

T2 - empirical evidence from business and consumer sectors

AU - Wilson, Hugh

AU - Lemke, Fred

AU - Clark, Moira

PY - 2010

Y1 - 2010

N2 - Abstract of paper which explores the link between ‘customer experience’ and ‘value-in-use’.

AB - Abstract of paper which explores the link between ‘customer experience’ and ‘value-in-use’.

KW - relationship marketing

KW - marketing

UR - http://www.4fold.com/icrm/

M3 - Abstract

ER -

Wilson H, Lemke F, Clark M. Exploring the link between ‘customer experience’ and ‘value-in-use’: empirical evidence from business and consumer sectors. 2010. Abstract from 18th International Colloquium in Relationship Marketing, Henley-on-Thames, United Kingdom.