@inproceedings{d9829352d41e4b2db49d36c745296066,
title = "Exploring the 'cultural DNA' of world-renowned designers",
abstract = "The paper provides an insight into the minds of eight of the world's most celebrated designers. The eight designers have been drawn from a number of design centres throughout the world and selected on their current contribution to contemporary design practice and thinking. Using traditional semi-structured interview techniques [1], the paper explores what makes the world's top designers critically and commercially successful? The paper also seeks to identify whether these designers adopt a unique approach to their design work? Moreover, the paper questions whether the designers possess a special something in their genetic make up or DNA, which makes them flourish in the contemporary design world? Utilising the Watson-Crick model of living organisms [2] as a speculative model for each designer's {"}cultural DNA{"}, the paper illustrates the significant design-related cultural influences which the designers possess and draw on in their work.",
keywords = "creative design, design influences, interviews",
author = "Rodgers, {Paul A.}",
year = "2003",
month = aug,
day = "21",
language = "English",
series = "Proceedings of the International Conference on Engineering Design, ICED",
editor = "Anders Folkeson and Margareta Norell and Ulf Sellgren and Klas Gralen",
booktitle = "Proceedings of ICED 03, the 14th International Conference on Engineering Design",
note = "14th International Conference on Engineering Design, ICED 2003 ; Conference date: 19-08-2003 Through 21-08-2003",
}