Exploring the beliefs underpinning drivers' intentions to comply with speed limits

Mark A. Elliott, Christopher J. Armitage, Christopher J. Baughan

Research output: Contribution to journalArticle

89 Citations (Scopus)

Abstract

Using the theory of planned behaviour (TPB; [Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl, J. Beckmann (Eds.), Action control: From cognition to behavior (pp. 11-39). Berlin: Springer-Verlag.]) as a theoretical framework, the present study was designed to: (a) identify the beliefs underpinning drivers' intentions to comply with speed limits, and (b) test the expectancy-value theory held to underpin those beliefs. A sample of drivers (N = 598) completed questionnaires designed to measure TPB variables with respect to compliance with speed limits. The results of hierarchical multiple regression analyses provided support for the expectancy-value theory held to underpin each behavioural beliefs (outcome beliefs X outcome evaluations), normative beliefs (referent beliefs X motivation to comply), and control beliefs (control frequency beliefs X control power beliefs). Belief targets for road safety countermeasures that aim persuade drivers to comply with speed limits were also identified by selecting those beliefs that were the statistically significant predictors of direct TPB measures (attitudes, subjective norm, perceived control) and intention. Theoretical and practical implications of the results are discussed.
LanguageEnglish
Pages459-79
Number of pages380
JournalTransportation Research Part F: Traffic Psychology and Behaviour
Volume8
Issue number6
DOIs
Publication statusPublished - 19 Sep 2005

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speed limit
driver
value theory
Power control
Berlin
cognition
road
regression
questionnaire
evaluation
Cognition
Motivation
Regression Analysis
Safety

Keywords

  • theory of planned behaviour
  • expectancy-value theory
  • compliance with speed limits
  • road safety interventions

Cite this

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Exploring the beliefs underpinning drivers' intentions to comply with speed limits. / Elliott, Mark A.; Armitage, Christopher J.; Baughan, Christopher J.

In: Transportation Research Part F: Traffic Psychology and Behaviour, Vol. 8, No. 6, 19.09.2005, p. 459-79.

Research output: Contribution to journalArticle

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