Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective

Graeme McLean, Jennifer B. Barhorst, Esta Shah, Rhonda Mack

Research output: Contribution to conference › Presentation/Speech › peer-review

61 Downloads (Pure)

Original language	English
Number of pages	11
Publication status	Published - 18 May 2019
Event	Theory+Practice in Marketing Conference - Columbia University, New York, United States Duration: 16 May 2019 → 18 May 2019 http://theorypractice.org

Conference	Theory+Practice in Marketing Conference
Abbreviated title	TPM 2019
Country/Territory	United States
City	New York
Period	16/05/19 → 18/05/19
Internet address	http://theorypractice.org

Keywords

@conference{b7a45518c8964ea09abdc7a2f83b5e7e,

title = "Exploring the antecedents \& consequences of augmented reality on brand experience – a longitudinal perspective",

keywords = "augmented reality, brand experience, artificial intelligence",

author = "Graeme McLean and Barhorst, \{Jennifer B.\} and Esta Shah and Rhonda Mack",

year = "2019",

month = may,

day = "18",

language = "English",

note = "Theory+Practice in Marketing Conference , TPM 2019 ; Conference date: 16-05-2019 Through 18-05-2019",

url = "http://theorypractice.org",

}

TY - CONF

T1 - Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective

AU - McLean, Graeme

AU - Barhorst, Jennifer B.

AU - Shah, Esta

AU - Mack, Rhonda

PY - 2019/5/18

Y1 - 2019/5/18

KW - augmented reality

KW - brand experience

KW - artificial intelligence

M3 - Presentation/Speech

T2 - Theory+Practice in Marketing Conference

Y2 - 16 May 2019 through 18 May 2019

ER -