Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective

Original language	English
Number of pages	11
Publication status	Published - 18 May 2019
Event	Theory+Practice in Marketing Conference - Columbia University, New York, United States Duration: 16 May 2019 → 18 May 2019 http://theorypractice.org

Conference

Conference	Theory+Practice in Marketing Conference
Abbreviated title	TPM 2019
Country/Territory	United States
City	New York
Period	16/05/19 → 18/05/19
Internet address	http://theorypractice.org

Keywords

• augmented reality
• brand experience
• artificial intelligence

Access to Document

• McLean-etal-TPM2019-Exploring-the-antecedents-and-consequences-of-augmented-reality-on-brand-experienceAccepted author manuscript, 921 KB

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McLean, G., Barhorst, J. B., Shah, E., & Mack, R. (2019). Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective. Theory+Practice in Marketing Conference , New York, New York, United States.

McLean, Graeme ; Barhorst, Jennifer B. ; Shah, Esta et al. / Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective. Theory+Practice in Marketing Conference , New York, New York, United States.11 p.

@conference{b7a45518c8964ea09abdc7a2f83b5e7e,

title = "Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective",

keywords = "augmented reality, brand experience, artificial intelligence",

author = "Graeme McLean and Barhorst, {Jennifer B.} and Esta Shah and Rhonda Mack",

year = "2019",

month = may,

day = "18",

language = "English",

note = "Theory+Practice in Marketing Conference , TPM 2019 ; Conference date: 16-05-2019 Through 18-05-2019",

url = "http://theorypractice.org",

}

McLean, G, Barhorst, JB, Shah, E & Mack, R 2019, 'Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective', Theory+Practice in Marketing Conference , New York, United States, 16/05/19 - 18/05/19.

Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective. / McLean, Graeme; Barhorst, Jennifer B.; Shah, Esta et al.
2019. Theory+Practice in Marketing Conference , New York, New York, United States.

Research output: Contribution to conference › Presentation/Speech › peer-review

TY - CONF

T1 - Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective

AU - McLean, Graeme

AU - Barhorst, Jennifer B.

AU - Shah, Esta

AU - Mack, Rhonda

PY - 2019/5/18

Y1 - 2019/5/18

KW - augmented reality

KW - brand experience

KW - artificial intelligence

M3 - Presentation/Speech

T2 - Theory+Practice in Marketing Conference

Y2 - 16 May 2019 through 18 May 2019

ER -

McLean G, Barhorst JB, Shah E, Mack R. Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective. 2019. Theory+Practice in Marketing Conference , New York, New York, United States.