Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective

Graeme McLean, Jennifer B. Barhorst, Esta Shah, Rhonda Mack

Research output: Contribution to conferenceSpeech

16 Downloads (Pure)
Original languageEnglish
Number of pages11
Publication statusPublished - 18 May 2019
EventTheory+Practice in Marketing Conference - Columbia University, New York, United States
Duration: 16 May 201918 May 2019
http://theorypractice.org

Conference

ConferenceTheory+Practice in Marketing Conference
Abbreviated titleTPM 2019
CountryUnited States
CityNew York
Period16/05/1918/05/19
Internet address

Keywords

  • augmented reality
  • brand experience
  • artificial intelligence

Cite this

McLean, G., Barhorst, J. B., Shah, E., & Mack, R. (2019). Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective. Theory+Practice in Marketing Conference , New York, United States.