Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective

Graeme McLean, Jennifer B. Barhorst, Esta Shah, Rhonda Mack

Research output: Contribution to conferenceSpeechpeer-review

29 Downloads (Pure)
Original languageEnglish
Number of pages11
Publication statusPublished - 18 May 2019
EventTheory+Practice in Marketing Conference - Columbia University, New York, United States
Duration: 16 May 201918 May 2019


ConferenceTheory+Practice in Marketing Conference
Abbreviated titleTPM 2019
Country/TerritoryUnited States
CityNew York
Internet address


  • augmented reality
  • brand experience
  • artificial intelligence

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