Exploring the affective museum visiting experience: adaptive augmented reality (A²R) and cultural heritage

Areti Damala, Tobias Schuchert, Isabel Rodriguez, Jorge Moragues, Kiel Gilleade, Nenad Stojanovic

Research output: Contribution to journalArticlepeer-review


Providing engaging interpretation resources for museum and gallery visitors may have a great impact on the overall museum visiting experience all by assisting museums in maintaining long-term relationships with their public. This paper focuses on the ways through which AR can be employed in museum and gallery settings as an interpretation medium. It also introduces a new generation of multimedia guides for the museum visit inspired by the concept of Adaptive Augmented Reality (A2R). Adaptive Augmented Reality (A2R) provides visual and acoustic augmentations that come to supplement the artefact or site viewed by a museum or gallery visitor and monitors the cognitive and affective impact of all interactions of the museum visitor both with the physical and the digital environment. The ultimate goal is to make every museum visit unique, by tailoring an Augmented Reality visit with contents that are susceptible to increase the affective impact of the augmented museum visiting experience and hence encourage intrinsic and self-motivated learning.
Original languageEnglish
Pages (from-to)117-141
Number of pages25
JournalInternational Journal of Heritage in the Digital Era
Issue number1
Publication statusPublished - 2013


  • augmented reality
  • cultural heritage
  • museums
  • biosensing
  • eye-tracking
  • acoustics
  • personalisation
  • adaptivity


Dive into the research topics of 'Exploring the affective museum visiting experience: adaptive augmented reality (A²R) and cultural heritage'. Together they form a unique fingerprint.

Cite this