Exploring sources and traits of the co-created digital brand personality across social media platforms: a multi-site netnography

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 7 Jul 2022
Event	Academy of Marketing Conference: The Fabric of Life - University of Huddersfield, Huddersfield, United Kingdom Duration: 5 Jul 2022 → 7 Jul 2022

Conference	Academy of Marketing Conference
Country/Territory	United Kingdom
City	Huddersfield
Period	5/07/22 → 7/07/22

Keywords

@conference{64360838c77c4d3fa34174e9b7324b7a,

title = "Exploring sources and traits of the co-created digital brand personality across social media platforms: a multi-site netnography",

keywords = "digital brand, social media, multi-site netnography",

author = "Mijka Ghorbani and Andrea Tonner and Tsougkou, {Eleni (Lenia)}",

year = "2022",

month = jul,

day = "7",

language = "English",

note = "Academy of Marketing Conference : The Fabric of Life ; Conference date: 05-07-2022 Through 07-07-2022",

}

TY - CONF

T1 - Exploring sources and traits of the co-created digital brand personality across social media platforms

T2 - Academy of Marketing Conference

AU - Ghorbani, Mijka

AU - Tonner, Andrea

AU - Tsougkou, Eleni (Lenia)

PY - 2022/7/7

Y1 - 2022/7/7

KW - digital brand

KW - social media

KW - multi-site netnography

UR - https://www.academyofmarketing.org/conference/conference-2022/

M3 - Abstract

Y2 - 5 July 2022 through 7 July 2022

ER -