Exploring researcher vulnerability: contexts, complications and conceptualisation

Aliakbar Jafari, Susan Dunnett, Kathy Hamilton, Hilary Downey

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

Research involving vulnerable consumer populations is on the increase and understanding the social consequences of consumption within different marketing contexts has become a common theme across Consumer Culture Theory, Transformative Consumer Research and Critical Marketing. Yet the diverse difficulties faced by researchers who investigate consumer vulnerability have not been sufficiently addressed. In line with the need for greater reflexivity in research, this paper reflects on our own research experiences and highlights the complexities associated with conducting research on sensitive topics in challenging contexts. With reference to such experiences, we illustrate the phenomenon of researcher vulnerability and discuss its implications for knowledge generation within the marketing domain.
LanguageEnglish
Pages1182-1200
Number of pages19
JournalJournal of Marketing Management
Volume29
Issue number9-10
Early online date9 Jul 2013
DOIs
Publication statusPublished - Jul 2013

Fingerprint

Conceptualization
Vulnerability
Marketing
Knowledge generation
Consumer culture
Critical marketing
Reflexivity
Consumer vulnerability
Vulnerable consumers
Consumer research

Keywords

  • researcher vulnerability
  • knowledge generation
  • interpretivist research
  • vulnerable consumers

Cite this

@article{755420dddc75499a86c0375f64c3e740,
title = "Exploring researcher vulnerability: contexts, complications and conceptualisation",
abstract = "Research involving vulnerable consumer populations is on the increase and understanding the social consequences of consumption within different marketing contexts has become a common theme across Consumer Culture Theory, Transformative Consumer Research and Critical Marketing. Yet the diverse difficulties faced by researchers who investigate consumer vulnerability have not been sufficiently addressed. In line with the need for greater reflexivity in research, this paper reflects on our own research experiences and highlights the complexities associated with conducting research on sensitive topics in challenging contexts. With reference to such experiences, we illustrate the phenomenon of researcher vulnerability and discuss its implications for knowledge generation within the marketing domain.",
keywords = "researcher vulnerability, knowledge generation , interpretivist research , vulnerable consumers",
author = "Aliakbar Jafari and Susan Dunnett and Kathy Hamilton and Hilary Downey",
year = "2013",
month = "7",
doi = "10.1080/0267257x.2013.798677",
language = "English",
volume = "29",
pages = "1182--1200",
journal = "Journal of Marketing Management",
issn = "0267-257X",
number = "9-10",

}

Exploring researcher vulnerability : contexts, complications and conceptualisation. / Jafari, Aliakbar; Dunnett, Susan ; Hamilton, Kathy; Downey, Hilary .

In: Journal of Marketing Management, Vol. 29, No. 9-10, 07.2013, p. 1182-1200.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Exploring researcher vulnerability

T2 - Journal of Marketing Management

AU - Jafari, Aliakbar

AU - Dunnett, Susan

AU - Hamilton, Kathy

AU - Downey, Hilary

PY - 2013/7

Y1 - 2013/7

N2 - Research involving vulnerable consumer populations is on the increase and understanding the social consequences of consumption within different marketing contexts has become a common theme across Consumer Culture Theory, Transformative Consumer Research and Critical Marketing. Yet the diverse difficulties faced by researchers who investigate consumer vulnerability have not been sufficiently addressed. In line with the need for greater reflexivity in research, this paper reflects on our own research experiences and highlights the complexities associated with conducting research on sensitive topics in challenging contexts. With reference to such experiences, we illustrate the phenomenon of researcher vulnerability and discuss its implications for knowledge generation within the marketing domain.

AB - Research involving vulnerable consumer populations is on the increase and understanding the social consequences of consumption within different marketing contexts has become a common theme across Consumer Culture Theory, Transformative Consumer Research and Critical Marketing. Yet the diverse difficulties faced by researchers who investigate consumer vulnerability have not been sufficiently addressed. In line with the need for greater reflexivity in research, this paper reflects on our own research experiences and highlights the complexities associated with conducting research on sensitive topics in challenging contexts. With reference to such experiences, we illustrate the phenomenon of researcher vulnerability and discuss its implications for knowledge generation within the marketing domain.

KW - researcher vulnerability

KW - knowledge generation

KW - interpretivist research

KW - vulnerable consumers

U2 - 10.1080/0267257x.2013.798677

DO - 10.1080/0267257x.2013.798677

M3 - Article

VL - 29

SP - 1182

EP - 1200

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 9-10

ER -