Abstract
| Language | English |
|---|---|
| Pages | 1182-1200 |
| Number of pages | 19 |
| Journal | Journal of Marketing Management |
| Volume | 29 |
| Issue number | 9-10 |
| Early online date | 9 Jul 2013 |
| DOIs | |
| Publication status | Published - Jul 2013 |
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Keywords
- researcher vulnerability
- knowledge generation
- interpretivist research
- vulnerable consumers
Cite this
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Exploring researcher vulnerability : contexts, complications and conceptualisation. / Jafari, Aliakbar; Dunnett, Susan ; Hamilton, Kathy; Downey, Hilary .
In: Journal of Marketing Management, Vol. 29, No. 9-10, 07.2013, p. 1182-1200.Research output: Contribution to journal › Article
TY - JOUR
T1 - Exploring researcher vulnerability
T2 - Journal of Marketing Management
AU - Jafari, Aliakbar
AU - Dunnett, Susan
AU - Hamilton, Kathy
AU - Downey, Hilary
PY - 2013/7
Y1 - 2013/7
N2 - Research involving vulnerable consumer populations is on the increase and understanding the social consequences of consumption within different marketing contexts has become a common theme across Consumer Culture Theory, Transformative Consumer Research and Critical Marketing. Yet the diverse difficulties faced by researchers who investigate consumer vulnerability have not been sufficiently addressed. In line with the need for greater reflexivity in research, this paper reflects on our own research experiences and highlights the complexities associated with conducting research on sensitive topics in challenging contexts. With reference to such experiences, we illustrate the phenomenon of researcher vulnerability and discuss its implications for knowledge generation within the marketing domain.
AB - Research involving vulnerable consumer populations is on the increase and understanding the social consequences of consumption within different marketing contexts has become a common theme across Consumer Culture Theory, Transformative Consumer Research and Critical Marketing. Yet the diverse difficulties faced by researchers who investigate consumer vulnerability have not been sufficiently addressed. In line with the need for greater reflexivity in research, this paper reflects on our own research experiences and highlights the complexities associated with conducting research on sensitive topics in challenging contexts. With reference to such experiences, we illustrate the phenomenon of researcher vulnerability and discuss its implications for knowledge generation within the marketing domain.
KW - researcher vulnerability
KW - knowledge generation
KW - interpretivist research
KW - vulnerable consumers
U2 - 10.1080/0267257x.2013.798677
DO - 10.1080/0267257x.2013.798677
M3 - Article
VL - 29
SP - 1182
EP - 1200
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 9-10
ER -