Exploring founder identity tension, resolution and venture pursuit

Research suggests that venture founders from creative backgrounds can experience identity tension if they view artistic and commercial logics as competing. Whether they experience this tension and how it is resolved can have implications for their behavioral responses, ultimately shaping the development of their ventures. In this article, we adopt an identity work lens in a longitudinal study of venture founders from creative backgrounds. Our findings and subsequent model detail the circumstances that trigger identity tension and how founders from arts background experience and resolve it in different ways. This leads to practices that focus on different conceptions of performance and growth.