Abstract
This work-in-progress paper aims at studying an emerging topic in the customer engagement literature called ‘Customer Engagement Marketing’ (CEM). Customer Engagement Marketing (CEM) is viewed as a foundational tool and a technique for organizations to capitalize on customer engagement to achieve their objective.
Original language | English |
---|---|
Pages | 208-213 |
Number of pages | 6 |
Publication status | Published - 14 Jun 2018 |
Event | 10th SERVSIG Conference: Opportunities for Services in a Challenging World - IESEG School of Management, Paris, France Duration: 14 Jun 2018 → 16 Jun 2018 https://www.ieseg.fr/en/faculty-and-research/research-events/servsig-2018/ |
Conference
Conference | 10th SERVSIG Conference |
---|---|
Country/Territory | France |
City | Paris |
Period | 14/06/18 → 16/06/18 |
Internet address |
Keywords
- customer engagement
- customer engagement behaviour