Explaining the relationship experience of the voting consumer: the next marketing weapon

Gary Goodman, Fred Lemke

Research output: Contribution to conferenceAbstract

Abstract

This presentation looks at the the relationship experience of the voting consumer
Original languageEnglish
Publication statusPublished - 2011
EventThe 69th MPSA Annual National Conference – Midwest Political Science Association - Chicago, United States
Duration: 31 Mar 20113 Apr 2011

Conference

ConferenceThe 69th MPSA Annual National Conference – Midwest Political Science Association
CountryUnited States
CityChicago
Period31/03/113/04/11

Keywords

  • relationship experience
  • politics
  • voting consumer
  • marketing
  • weapon

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    Goodman, G., & Lemke, F. (2011). Explaining the relationship experience of the voting consumer: the next marketing weapon. Abstract from The 69th MPSA Annual National Conference – Midwest Political Science Association, Chicago, United States.