Explaining the relationship experience of the voting consumer: the next marketing weapon

Gary Goodman, Fred Lemke

Research output: Contribution to conference › Abstract › peer-review

Abstract

This presentation looks at the the relationship experience of the voting consumer

Original language	English
Publication status	Published - 2011
Event	The 69th MPSA Annual National Conference – Midwest Political Science Association - Chicago, United States Duration: 31 Mar 2011 → 3 Apr 2011

Conference	The 69th MPSA Annual National Conference – Midwest Political Science Association
Country/Territory	United States
City	Chicago
Period	31/03/11 → 3/04/11

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title = "Explaining the relationship experience of the voting consumer: the next marketing weapon",

abstract = "This presentation looks at the the relationship experience of the voting consumer",

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author = "Gary Goodman and Fred Lemke",

year = "2011",

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note = "The 69th MPSA Annual National Conference – Midwest Political Science Association ; Conference date: 31-03-2011 Through 03-04-2011",

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T2 - The 69th MPSA Annual National Conference – Midwest Political Science Association

AU - Goodman, Gary

AU - Lemke, Fred

PY - 2011

Y1 - 2011

N2 - This presentation looks at the the relationship experience of the voting consumer

AB - This presentation looks at the the relationship experience of the voting consumer

KW - relationship experience

KW - politics

KW - voting consumer

KW - marketing

KW - weapon

UR - http://www.mpsanet.org/

M3 - Abstract

Y2 - 31 March 2011 through 3 April 2011

ER -