Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours: a two-stage approach

Tse Chiu Wong, Mohamed Haddoud, Y.K. Kwok, Hongwei He

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)
23 Downloads (Pure)

Fingerprint Dive into the research topics of 'Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours: a two-stage approach'. Together they form a unique fingerprint.

Engineering & Materials Science

Business & Economics