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Examining the determinants and outcomes of mobile app engagement- a longitudinal perspective
Graeme McLean
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
123
Citations (Scopus)
129
Downloads (Pure)
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Social Sciences
Application
40%
Attitudes
10%
Commerce
100%
Consumers
30%
Influence
10%
Location
10%
Longitudinal Analysis
10%
Loyalty
10%
Perspective
100%
Research
30%
Retention
10%
Structural Equation Modeling
10%
Computer Science
Commerce Application
40%
Customizations
10%
Positive Attitude
10%
Structural Equation
10%
Economics, Econometrics and Finance
Brand
20%
Location
10%