Original language | English |
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Publication status | Accepted/In press - 15 Feb 2024 |
Event | Academy of Marketing Science Conference - Coral Gables, United States Duration: 22 May 2024 → 24 May 2024 |
Conference
Conference | Academy of Marketing Science Conference |
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Country/Territory | United States |
City | Coral Gables |
Period | 22/05/24 → 24/05/24 |
Keywords
- pets
- social media influencers
- sincerity
- propensity to anthropomorphize