Examining how and when pet influencers paws-sitively influence consumer responses: an abstract

Laura Lavertu, Katina Kulow, Kirsten Cowan, Ben Marder

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Publication statusAccepted/In press - 15 Feb 2024
EventAcademy of Marketing Science Conference - Coral Gables, United States
Duration: 22 May 202424 May 2024

Conference

ConferenceAcademy of Marketing Science Conference
Country/TerritoryUnited States
CityCoral Gables
Period22/05/2424/05/24

Keywords

  • pets
  • social media influencers
  • sincerity
  • propensity to anthropomorphize

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